diff --git a/.github/workflows/test-php.yml b/.github/workflows/test-php.yml
index a95f7d2e..913a00fc 100644
--- a/.github/workflows/test-php.yml
+++ b/.github/workflows/test-php.yml
@@ -13,7 +13,7 @@ jobs:
       - name: Setup PHP version
         uses: shivammathur/setup-php@v2
         with:
-          php-version: "7.2"
+          php-version: "7.4"
           extensions: simplexml
       - name: Checkout source code
         uses: actions/checkout@v4
@@ -36,7 +36,7 @@ jobs:
       - name: Setup PHP version
         uses: shivammathur/setup-php@v2
         with:
-          php-version: "7.2"
+          php-version: "7.4"
           extensions: simplexml, mysql
           tools: phpunit-polyfills
       - name: Checkout source code
diff --git a/assets/js/wizard-promo.js b/assets/js/wizard-promo.js
new file mode 100644
index 00000000..b061eada
--- /dev/null
+++ b/assets/js/wizard-promo.js
@@ -0,0 +1,320 @@
+/**
+ * Raft Pro upsell injection for the Otter onboarding wizard.
+ *
+ * Two surfaces:
+ *   - Sidebar nudge: appended to `.o-sidebar__content` on every step.
+ *   - Finish card: appended to `.o-finish__container` (before its actions)
+ *     when the wizard reaches its done state.
+ *
+ * We don't import from Otter — we treat its rendered DOM + Redux store as
+ * the only interfaces, so changes to Otter's internals can't break us
+ * unless they rename the BEM classes we target. The script is loaded only
+ * when `?onboarding=true` is present AND Raft Pro is inactive, so paying
+ * users never see either nudge.
+ *
+ * Re-injection is necessary because React owns the wizard DOM and can
+ * remount sections on state changes — using marker IDs to avoid duplicates.
+ *
+ * @package
+ */
+( function () {
+	'use strict';
+
+	if (
+		'undefined' === typeof window.wp ||
+		! window.wp.data ||
+		! window.raftWizardPromo
+	) {
+		return;
+	}
+
+	const data = window.wp.data;
+	const domReady = window.wp.domReady;
+	const config = window.raftWizardPromo;
+	const strings = config.strings || {};
+	const upgradeUrl = config.upgradeUrl;
+
+	const SIDEBAR_ID = 'raft-pro-wizard-sidebar-nudge';
+	const FINISH_ID = 'raft-pro-wizard-finish-card';
+
+	/**
+	 * Inject inline CSS for the two surfaces. Scoped via the marker IDs so
+	 * we don't leak styles into Otter's own components.
+	 */
+	function injectStyles() {
+		if ( document.getElementById( 'raft-pro-wizard-promo-style' ) ) {
+			return;
+		}
+		const style = document.createElement( 'style' );
+		style.id = 'raft-pro-wizard-promo-style';
+		style.textContent =
+			'' +
+			'#' +
+			SIDEBAR_ID +
+			' { margin-top: 24px; padding: 16px; border: 1px dashed #C26148; border-radius: 8px; background: rgba(194, 97, 72, 0.06); }' +
+			'#' +
+			SIDEBAR_ID +
+			' .raft-eyebrow { font-size: 11px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: #C26148; margin: 0 0 4px; }' +
+			'#' +
+			SIDEBAR_ID +
+			' .raft-title { font-size: 15px; font-weight: 600; margin: 0 0 8px; color: #1e1e1e; }' +
+			'#' +
+			SIDEBAR_ID +
+			' a { color: #C26148; font-weight: 600; text-decoration: none; font-size: 13px; }' +
+			'#' +
+			SIDEBAR_ID +
+			' a:hover { text-decoration: underline; }' +
+			'#' +
+			FINISH_ID +
+			' { margin: 24px 0; padding: 28px; border: 2px dashed #C26148; border-radius: 12px; background: rgba(194, 97, 72, 0.05); text-align: left; }' +
+			'#' +
+			FINISH_ID +
+			' .raft-eyebrow { font-size: 12px; font-weight: 600; letter-spacing: 2px; text-transform: uppercase; color: #C26148; margin: 0 0 8px; }' +
+			'#' +
+			FINISH_ID +
+			' h3 { font-size: 22px; font-weight: 600; margin: 0 0 12px; color: #1e1e1e; }' +
+			'#' +
+			FINISH_ID +
+			' p { font-size: 15px; line-height: 1.5; margin: 0 0 20px; color: #50575e; }' +
+			'#' +
+			FINISH_ID +
+			' a.raft-cta { display: inline-block; background: #C26148; color: #fff; padding: 10px 22px; border-radius: 999px; text-decoration: none; font-weight: 600; }' +
+			'#' +
+			FINISH_ID +
+			' a.raft-cta:hover { background: #AC5039; color: #fff; }';
+		document.head.appendChild( style );
+	}
+
+	/**
+	 * Build a DOM node with the given tag, attributes, and child content.
+	 * Tiny helper to avoid the verbosity of native createElement chains.
+	 *
+	 * @param {string}            tag
+	 * @param {Object}            attrs
+	 * @param {string|Node|Array} children
+	 * @return {HTMLElement} HTML element
+	 */
+	function el( tag, attrs, children ) {
+		const node = document.createElement( tag );
+		if ( attrs ) {
+			Object.keys( attrs ).forEach( function ( key ) {
+				if ( 'className' === key ) {
+					node.className = attrs[ key ];
+				} else {
+					node.setAttribute( key, attrs[ key ] );
+				}
+			} );
+		}
+		if ( children ) {
+			if ( ! Array.isArray( children ) ) {
+				children = [ children ];
+			}
+			children.forEach( function ( child ) {
+				if ( 'string' === typeof child ) {
+					node.appendChild( document.createTextNode( child ) );
+				} else if ( child ) {
+					node.appendChild( child );
+				}
+			} );
+		}
+		return node;
+	}
+
+	/**
+	 * Build the sidebar nudge element. Separated from `injectSidebarNudge`
+	 * so we can build-then-position without rebuilding on every re-render.
+	 *
+	 * @return {HTMLElement} HTML structure for the sidebar nudge
+	 */
+	function buildSidebarNudge() {
+		return el( 'div', { id: SIDEBAR_ID }, [
+			el(
+				'p',
+				{ className: 'raft-eyebrow' },
+				strings.sidebarEyebrow || 'Want more?'
+			),
+			el(
+				'p',
+				{ className: 'raft-title' },
+				strings.sidebarTitle || 'Try Raft Pro'
+			),
+			el(
+				'a',
+				{
+					href: upgradeUrl,
+					target: '_blank',
+					rel: 'noopener noreferrer',
+				},
+				( strings.sidebarLink || "See what's included" ) + ' →'
+			),
+		] );
+	}
+
+	/**
+	 * Make sure the nudge exists AND is the last child of the sidebar
+	 * content area. React owns this subtree and re-mounts step-specific
+	 * controls between wizard steps — if our node ends up sandwiched
+	 * between `.o-sidebar__info` and the freshly-mounted controls, the
+	 * nudge appears in the middle of the sidebar instead of at the bottom.
+	 *
+	 * Idempotent: if the nudge is already last child, do nothing — so
+	 * MutationObserver loops don't re-trigger themselves.
+	 */
+	function injectSidebarNudge() {
+		const container = document.querySelector( '.o-sidebar__content' );
+		if ( ! container ) {
+			return;
+		}
+
+		const existing = document.getElementById( SIDEBAR_ID );
+
+		if ( existing && existing === container.lastElementChild ) {
+			return;
+		}
+
+		if ( existing && existing.parentNode ) {
+			existing.parentNode.removeChild( existing );
+		}
+
+		container.appendChild( buildSidebarNudge() );
+	}
+
+	/**
+	 * Inject the larger Finish-step card before its action buttons. Returns
+	 * early if the Finish container isn't in the DOM (we're not on Finish
+	 * step yet) or if we already injected.
+	 */
+	function injectFinishCard() {
+		if ( document.getElementById( FINISH_ID ) ) {
+			return;
+		}
+		const container = document.querySelector( '.o-finish__container' );
+		if ( ! container ) {
+			return;
+		}
+
+		const card = el( 'div', { id: FINISH_ID }, [
+			el(
+				'p',
+				{ className: 'raft-eyebrow' },
+				strings.finishEyebrow || 'Get even more'
+			),
+			el(
+				'h3',
+				null,
+				strings.finishTitle || 'Take it further with Raft Pro'
+			),
+			el(
+				'p',
+				null,
+				strings.finishBody ||
+					'Unlock 17 extra patterns, 8 style variations, 7 ready-made page templates, and a fully designed WooCommerce storefront.'
+			),
+			el(
+				'a',
+				{
+					href: upgradeUrl,
+					target: '_blank',
+					rel: 'noopener noreferrer',
+					className: 'raft-cta',
+				},
+				strings.finishCta || 'Upgrade to Pro'
+			),
+		] );
+
+		// Insert before the actions row so it sits naturally above the
+		// CTAs rather than after them (lower visual hierarchy).
+		const actions = container.querySelector( '.o-finish__actions' );
+		if ( actions ) {
+			container.insertBefore( card, actions );
+		} else {
+			container.appendChild( card );
+		}
+	}
+
+	let rafPending = false;
+
+	function tick() {
+		injectStyles();
+		injectSidebarNudge();
+		injectFinishCard();
+	}
+
+	/**
+	 * Debounce tick() to the next animation frame. wp.data.subscribe fires
+	 * synchronously DURING React's render phase, before commit — running
+	 * tick() at that point can land our nodes between info and a
+	 * not-yet-mounted Controls child. Deferring to rAF runs us after the
+	 * commit phase, when the DOM matches React's intent.
+	 */
+	function scheduleTick() {
+		if ( rafPending ) {
+			return;
+		}
+		rafPending = true;
+		(
+			window.requestAnimationFrame ||
+			function ( cb ) {
+				return setTimeout( cb, 16 );
+			}
+		)( function () {
+			rafPending = false;
+			tick();
+		} );
+	}
+
+	let observer = null;
+
+	/**
+	 * Watch the wizard root for child changes. Fires AFTER React's commit
+	 * phase, so the DOM is settled when we re-inject. Idempotent: our
+	 * inject functions short-circuit when the nudge is already in the
+	 * right place, so the observer doesn't loop on its own mutations.
+	 */
+	function setupObserver() {
+		if ( observer ) {
+			return true;
+		}
+		const root =
+			document.getElementById( 'otter-onboarding' ) || document.body;
+		if ( ! root ) {
+			return false;
+		}
+		observer = new MutationObserver( scheduleTick );
+		observer.observe( root, { childList: true, subtree: true } );
+		return true;
+	}
+
+	function start() {
+		// React commit happens after subscribe fires — defer to next frame.
+		try {
+			data.subscribe( scheduleTick );
+		} catch ( e ) {
+			// Subscribe can throw before store registers; the poll below
+			// covers that window.
+		}
+
+		setupObserver();
+
+		// Initial poll covers the brief window before Otter mounts the
+		// wizard root (the observer needs an existing node to attach to).
+		let attempts = 0;
+		const poll = setInterval( function () {
+			attempts++;
+			if ( setupObserver() ) {
+				scheduleTick();
+			}
+			if ( attempts > 30 ) {
+				clearInterval( poll );
+			}
+		}, 200 );
+	}
+
+	if ( domReady ) {
+		domReady( start );
+	} else if ( 'loading' === document.readyState ) {
+		document.addEventListener( 'DOMContentLoaded', start );
+	} else {
+		start();
+	}
+} )();
diff --git a/inc/Admin.php b/inc/Admin.php
index cff945f4..bf751cb1 100644
--- a/inc/Admin.php
+++ b/inc/Admin.php
@@ -180,7 +180,7 @@ public function render_welcome_notice() {
 
 		$notice_html .= '</h1>';
 
-		$learn_more = '<a href="https://docs.themeisle.com/article/1975-fse-onboarding" target="_blank">' . __( 'Learn More', 'raft' ) . '</a>';
+		$learn_more = '<a href="https://docs.themeisle.com/otter-page-builder-blocks-extensions/fse-onboarding" target="_blank">' . __( 'Learn More', 'raft' ) . '</a>';
 
 		$notice_html .= '<p class="description">' . __( 'Install our free builder plugin for more blocks, enhanced functionality, and seamless theme setup.', 'raft' ) . ' ' . $learn_more . '</p>';
 
diff --git a/inc/Core.php b/inc/Core.php
index 4d635941..7aaff693 100644
--- a/inc/Core.php
+++ b/inc/Core.php
@@ -44,6 +44,9 @@ public function __construct() {
 		new Admin();
 		new Block_Patterns();
 		new Block_Styles();
+		new Dashboard();
+		new Pro_Promotions();
+		new Wizard_Promo();
 	}
 
 	/**
@@ -56,6 +59,37 @@ private function run_hooks() {
 		add_action( 'wp_enqueue_scripts', array( $this, 'enqueue' ) );
 		add_action( 'enqueue_block_editor_assets', array( $this, 'add_editor_styles' ) );
 		add_filter( 'raft_strings', array( $this, 'strings' ) );
+		add_filter( 'home_template_hierarchy', array( $this, 'home_falls_back_to_archive' ) );
+	}
+
+	/**
+	 * Let the blog/posts page render through `archive.html` when no `home.html`
+	 * is present. WP's default hierarchy for the home/posts page is
+	 * [home, index] — archive is not in the chain — so a single archive
+	 * customization wouldn't otherwise show up on the page assigned as Posts
+	 * page. Inserting `archive` ahead of `index` keeps `home.html` winning
+	 * if a child theme ever provides one, while giving the archive template
+	 * one source of truth for all post-listing contexts.
+	 *
+	 * @param array $hierarchy Candidate template slugs in lookup order.
+	 *
+	 * @return array
+	 */
+	public function home_falls_back_to_archive( $hierarchy ) {
+		if ( in_array( 'archive.php', $hierarchy, true ) ) {
+			return $hierarchy;
+		}
+
+		$index = array_search( 'index.php', $hierarchy, true );
+
+		if ( false === $index ) {
+			$hierarchy[] = 'archive.php';
+			return $hierarchy;
+		}
+
+		array_splice( $hierarchy, $index, 0, 'archive.php' );
+
+		return $hierarchy;
 	}
 
 	/**
@@ -102,7 +136,7 @@ public function setup() {
 							'title' => __( 'Archive Cards', 'raft' ),
 						),
 						'archive-row'   => array(
-							'file'  => RAFT_DIR . 'library/archive/archive-row.php',
+							'file'  => RAFT_DIR . 'library/archive/archive-rows.php',
 							'title' => __( 'Archive Row', 'raft' ),
 						),
 					),
diff --git a/inc/Dashboard.php b/inc/Dashboard.php
new file mode 100644
index 00000000..bc6bfa3d
--- /dev/null
+++ b/inc/Dashboard.php
@@ -0,0 +1,162 @@
+<?php
+/**
+ * Raft dashboard page.
+ *
+ * Adds an "Raft" entry under Appearance with a welcome + Pro upsell layout.
+ * Pure PHP/HTML; no React, no JS, no build step.
+ *
+ * @package raft
+ */
+
+namespace Raft;
+
+/**
+ * Class Dashboard
+ *
+ * @package raft
+ */
+class Dashboard {
+
+	const MENU_SLUG   = 'raft-dashboard';
+	const PARENT      = 'themes.php';
+	const UPGRADE_URL = 'https://themeisle.com/themes/raft/upgrade/';
+
+	/**
+	 * Dashboard constructor.
+	 */
+	public function __construct() {
+		add_action( 'admin_menu', array( $this, 'register_menu' ) );
+		add_action( 'admin_enqueue_scripts', array( $this, 'enqueue_styles' ) );
+	}
+
+	/**
+	 * Adds the dashboard menu entry under Appearance.
+	 *
+	 * @return void
+	 */
+	public function register_menu() {
+		add_theme_page(
+			__( 'Raft', 'raft' ),
+			__( 'Raft', 'raft' ),
+			'manage_options',
+			self::MENU_SLUG,
+			array( $this, 'render' )
+		);
+	}
+
+	/**
+	 * Inline page styles. Scoped to the dashboard screen only so it never
+	 * leaks into other admin pages.
+	 *
+	 * @param string $hook Current admin hook suffix.
+	 *
+	 * @return void
+	 */
+	public function enqueue_styles( $hook ) {
+		if ( 'appearance_page_' . self::MENU_SLUG !== $hook ) {
+			return;
+		}
+
+		wp_register_style( 'raft-dashboard', false, array(), RAFT_VERSION );
+		wp_enqueue_style( 'raft-dashboard' );
+
+		$css = '
+			.raft-dashboard { max-width: 960px; margin: 24px auto; padding: 0 20px; }
+			.raft-dashboard h1 { font-size: 32px; line-height: 1.2; margin: 0 0 8px; }
+			.raft-dashboard p.lede { font-size: 16px; color: #50575e; margin: 0 0 32px; }
+			.raft-dashboard__hero { background: #fff; border: 1px solid #dcdcde; border-radius: 8px; padding: 32px; display: flex; gap: 32px; align-items: center; margin-bottom: 24px; }
+			.raft-dashboard__hero-content { flex: 1; }
+			.raft-dashboard__hero-content h2 { margin-top: 0; }
+			.raft-dashboard__cta { display: inline-block; background: #C26148; color: #fff; padding: 10px 20px; border-radius: 999px; text-decoration: none; font-weight: 600; }
+			.raft-dashboard__cta:hover { background: #AC5039; color: #fff; }
+			.raft-dashboard__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 16px; margin-bottom: 32px; }
+			.raft-dashboard__card { background: #fff; border: 1px solid #dcdcde; border-radius: 8px; padding: 24px; }
+			.raft-dashboard__card .count { font-size: 28px; font-weight: 700; color: #C26148; display: block; line-height: 1; margin-bottom: 8px; }
+			.raft-dashboard__card .label { font-size: 14px; color: #50575e; margin: 0 0 12px; }
+			.raft-dashboard__card .desc { font-size: 13px; color: #646970; margin: 0; }
+			.raft-dashboard__quick-links { background: #fff; border: 1px solid #dcdcde; border-radius: 8px; padding: 24px; }
+			.raft-dashboard__quick-links h3 { margin-top: 0; }
+			.raft-dashboard__quick-links ul { margin: 0; }
+			.raft-dashboard__quick-links li { margin-bottom: 8px; }
+		';
+
+		wp_add_inline_style( 'raft-dashboard', $css );
+	}
+
+	/**
+	 * Renders the dashboard page.
+	 *
+	 * @return void
+	 */
+	public function render() {
+		$site_editor_url = admin_url( 'site-editor.php' );
+		$onboarding_url  = add_query_arg( 'onboarding', 'true', $site_editor_url );
+		$pro_active      = is_plugin_active( 'raft-pro/raft-pro.php' );
+
+		?>
+		<div class="raft-dashboard">
+			<h1><?php esc_html_e( 'Welcome to Raft', 'raft' ); ?></h1>
+			<p class="lede"><?php esc_html_e( 'A lightweight, full-site-editing theme. Configure once, edit visually, ship fast.', 'raft' ); ?></p>
+
+			<?php if ( ! $pro_active ) : ?>
+				<div class="raft-dashboard__hero">
+					<div class="raft-dashboard__hero-content">
+						<h2><?php esc_html_e( 'Get more with Raft Pro', 'raft' ); ?></h2>
+						<p><?php esc_html_e( 'Unlock 8 additional style variations, 17 block patterns, 7 ready-to-import page templates, and a fully designed WooCommerce storefront. Upgrade your site without changing your workflow.', 'raft' ); ?></p>
+						<a class="raft-dashboard__cta" href="<?php echo esc_url( self::UPGRADE_URL ); ?>" target="_blank" rel="noopener noreferrer">
+							<?php esc_html_e( 'Upgrade to Pro', 'raft' ); ?>
+						</a>
+					</div>
+				</div>
+
+				<div class="raft-dashboard__grid">
+					<div class="raft-dashboard__card">
+						<span class="count">+8</span>
+						<p class="label"><?php esc_html_e( 'Style variations', 'raft' ); ?></p>
+						<p class="desc"><?php esc_html_e( 'Editorial Mono, Harbor, Clay, Plum Night, and more — each with its own typography and palette.', 'raft' ); ?></p>
+					</div>
+					<div class="raft-dashboard__card">
+						<span class="count">+17</span>
+						<p class="label"><?php esc_html_e( 'Block patterns', 'raft' ); ?></p>
+						<p class="desc"><?php esc_html_e( 'Bento Features, Marquee Hero, Stats Counter, Pricing Comparison, and more.', 'raft' ); ?></p>
+					</div>
+					<div class="raft-dashboard__card">
+						<span class="count">+7</span>
+						<p class="label"><?php esc_html_e( 'Page templates', 'raft' ); ?></p>
+						<p class="desc"><?php esc_html_e( 'About, Services, Contact, Pricing, Careers, Case Study, Manifesto.', 'raft' ); ?></p>
+					</div>
+					<div class="raft-dashboard__card">
+						<span class="count">+8</span>
+						<p class="label"><?php esc_html_e( 'WooCommerce templates', 'raft' ); ?></p>
+						<p class="desc"><?php esc_html_e( 'Designed cart, checkout, shop, single product, archives, and a slide-out mini-cart that match Raft.', 'raft' ); ?></p>
+					</div>
+				</div>
+			<?php else : ?>
+				<div class="raft-dashboard__hero">
+					<div class="raft-dashboard__hero-content">
+						<h2><?php esc_html_e( 'Raft Pro is active', 'raft' ); ?></h2>
+						<p><?php esc_html_e( 'All Pro patterns, styles, and templates are available in the Site Editor.', 'raft' ); ?></p>
+						<?php
+						/**
+						 * Fires inside the Pro-active hero on Appearance → Raft.
+						 * Raft Pro hooks here to render its license status as
+						 * an inline meta line below the hero description.
+						 */
+						do_action( 'raft_dashboard_pro_section' );
+						?>
+					</div>
+				</div>
+			<?php endif; ?>
+
+			<div class="raft-dashboard__quick-links">
+				<h3><?php esc_html_e( 'Get started', 'raft' ); ?></h3>
+				<ul>
+					<li><a href="<?php echo esc_url( $onboarding_url ); ?>"><?php esc_html_e( 'Run the setup wizard', 'raft' ); ?></a> — <?php esc_html_e( 'Pick a homepage layout, archive style, and page templates.', 'raft' ); ?></li>
+					<li><a href="<?php echo esc_url( $site_editor_url ); ?>"><?php esc_html_e( 'Open the Site Editor', 'raft' ); ?></a> — <?php esc_html_e( 'Customize templates, parts, and styles.', 'raft' ); ?></li>
+					<li><a href="https://docs.themeisle.com/fse-themes/raft-fse-theme" target="_blank" rel="noopener noreferrer"><?php esc_html_e( 'Read the documentation', 'raft' ); ?></a></li>
+				</ul>
+			</div>
+		</div>
+		<?php
+	}
+}
diff --git a/inc/Pro_Promotions.php b/inc/Pro_Promotions.php
new file mode 100644
index 00000000..b07f7373
--- /dev/null
+++ b/inc/Pro_Promotions.php
@@ -0,0 +1,164 @@
+<?php
+/**
+ * Pro pattern upsells in the block inserter.
+ *
+ * Registers a `raft/pro` pattern category and a handful of placeholder
+ * patterns named after Raft Pro's signature patterns. When inserted, each
+ * drops a clearly-labelled "locked" upgrade card — never deceptive about
+ * being a placeholder. Pattern discovery, not bait-and-switch.
+ *
+ * Skipped entirely when Raft Pro is active so paying users don't see the
+ * upsells alongside the real patterns.
+ *
+ * @package raft
+ */
+
+namespace Raft;
+
+/**
+ * Class Pro_Promotions
+ *
+ * @package raft
+ */
+class Pro_Promotions {
+
+	const CATEGORY_SLUG = 'raft/pro';
+	const UPGRADE_URL   = 'https://themeisle.com/themes/raft/upgrade/';
+
+	/**
+	 * Pro_Promotions constructor.
+	 */
+	public function __construct() {
+		add_action( 'init', array( $this, 'register' ), 11 );
+	}
+
+	/**
+	 * Register the Pro category + placeholder patterns.
+	 *
+	 * Hooked at priority 11 so it runs after Block_Patterns (priority 10)
+	 * has registered the free categories — keeps the category list tidy.
+	 *
+	 * @return void
+	 */
+	public function register() {
+		if ( $this->is_pro_active() ) {
+			return;
+		}
+
+		register_block_pattern_category(
+			self::CATEGORY_SLUG,
+			array( 'label' => __( 'Raft Pro', 'raft' ) )
+		);
+
+		foreach ( $this->get_pro_patterns() as $slug => $config ) {
+			register_block_pattern(
+				'raft/pro-' . $slug,
+				array(
+					'title'       => $config['title'],
+					'description' => $config['description'],
+					'categories'  => array( self::CATEGORY_SLUG ),
+					'content'     => $this->build_upgrade_card( $config['title'], $config['description'] ),
+				)
+			);
+		}
+	}
+
+	/**
+	 * Whether Raft Pro is active.
+	 *
+	 * Hides upsells from users who've already upgraded — they don't want
+	 * placeholder cards cluttering their inserter next to the real ones.
+	 *
+	 * @return bool
+	 */
+	private function is_pro_active(): bool {
+		if ( ! function_exists( 'is_plugin_active' ) ) {
+			include_once ABSPATH . 'wp-admin/includes/plugin.php';
+		}
+
+		return is_plugin_active( 'raft-pro/raft-pro.php' );
+	}
+
+	/**
+	 * The Pro patterns advertised in the inserter.
+	 *
+	 * Curated subset of Raft Pro's catalogue — the most visually-distinctive
+	 * ones, picked for discovery impact. Full Pro list lives in
+	 * `raft-pro/inc/Block_Patterns.php`.
+	 *
+	 * @return array<string, array{title: string, description: string}>
+	 */
+	private function get_pro_patterns(): array {
+		return apply_filters(
+			'raft_pro_promoted_patterns',
+			array(
+				'bento-features'     => array(
+					'title'       => __( 'Bento Features (Pro)', 'raft' ),
+					'description' => __( 'Grid-style feature showcase with mixed tile sizes — Bento layout.', 'raft' ),
+				),
+				'marquee-hero'       => array(
+					'title'       => __( 'Marquee Hero (Pro)', 'raft' ),
+					'description' => __( 'Full-bleed hero with animated marquee text and bold typography.', 'raft' ),
+				),
+				'stats-counter'      => array(
+					'title'       => __( 'Stats Counter (Pro)', 'raft' ),
+					'description' => __( 'Three-column metric callouts with large numbers and short labels.', 'raft' ),
+				),
+				'pricing-comparison' => array(
+					'title'       => __( 'Pricing Comparison (Pro)', 'raft' ),
+					'description' => __( 'Side-by-side pricing tiers with featured plan highlight.', 'raft' ),
+				),
+				'team-spotlight'     => array(
+					'title'       => __( 'Team Spotlight (Pro)', 'raft' ),
+					'description' => __( 'Team grid with circular avatars and bio cards.', 'raft' ),
+				),
+				'gradient-cta'       => array(
+					'title'       => __( 'Gradient CTA (Pro)', 'raft' ),
+					'description' => __( 'Full-width call-to-action with gradient background and centered copy.', 'raft' ),
+				),
+			)
+		);
+	}
+
+	/**
+	 * The "locked" upgrade card block markup inserted in place of the real
+	 * pattern. Reuses Raft's color/spacing presets so it sits naturally on
+	 * any style variation. The user can delete it the moment they realize
+	 * it's a placeholder — that's the point.
+	 *
+	 * @param string $pattern_title Pattern title shown in the card heading.
+	 * @param string $description   Short description shown in the card body.
+	 *
+	 * @return string
+	 */
+	private function build_upgrade_card( string $pattern_title, string $description ): string {
+		$eyebrow     = esc_html__( 'Locked — Pro pattern', 'raft' );
+		$heading     = esc_html( $pattern_title );
+		$body        = esc_html( $description );
+		$cta         = esc_html__( 'Upgrade to Raft Pro', 'raft' );
+		$upgrade_url = esc_url( self::UPGRADE_URL );
+
+		return <<<HTML
+<!-- wp:group {"align":"wide","style":{"spacing":{"padding":{"top":"var:preset|spacing|70","bottom":"var:preset|spacing|70","left":"var:preset|spacing|50","right":"var:preset|spacing|50"},"blockGap":"var:preset|spacing|30"},"border":{"radius":"16px","width":"2px","style":"dashed","color":"var:preset|color|raft-accent"}},"backgroundColor":"raft-bg-alt","layout":{"type":"constrained","contentSize":"640px"}} -->
+<div class="wp-block-group alignwide has-border-color has-raft-bg-alt-background-color has-background" style="border-style:dashed;border-width:2px;border-color:var(--wp--preset--color--raft-accent);border-radius:16px;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--50)">
+	<!-- wp:paragraph {"align":"center","style":{"typography":{"textTransform":"uppercase","fontWeight":"600","letterSpacing":"2px"},"spacing":{"margin":{"top":"0","bottom":"0"}}},"textColor":"raft-accent","fontSize":"small"} -->
+	<p class="has-text-align-center has-raft-accent-color has-text-color has-small-font-size" style="margin-top:0;margin-bottom:0;font-weight:600;letter-spacing:2px;text-transform:uppercase">{$eyebrow}</p>
+	<!-- /wp:paragraph -->
+	<!-- wp:heading {"textAlign":"center","level":3,"style":{"spacing":{"margin":{"top":"0","bottom":"0"}}}} -->
+	<h3 class="wp-block-heading has-text-align-center" style="margin-top:0;margin-bottom:0">{$heading}</h3>
+	<!-- /wp:heading -->
+	<!-- wp:paragraph {"align":"center","style":{"spacing":{"margin":{"top":"0","bottom":"0"}}}} -->
+	<p class="has-text-align-center" style="margin-top:0;margin-bottom:0">{$body}</p>
+	<!-- /wp:paragraph -->
+	<!-- wp:buttons {"layout":{"type":"flex","justifyContent":"center"}} -->
+	<div class="wp-block-buttons">
+		<!-- wp:button {"style":{"border":{"radius":"999px"}}} -->
+		<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="{$upgrade_url}" style="border-radius:999px" target="_blank" rel="noopener noreferrer">{$cta}</a></div>
+		<!-- /wp:button -->
+	</div>
+	<!-- /wp:buttons -->
+</div>
+<!-- /wp:group -->
+HTML;
+	}
+}
diff --git a/inc/Wizard_Promo.php b/inc/Wizard_Promo.php
new file mode 100644
index 00000000..4b720af1
--- /dev/null
+++ b/inc/Wizard_Promo.php
@@ -0,0 +1,102 @@
+<?php
+/**
+ * Onboarding wizard upsells.
+ *
+ * Otter's onboarding wizard ships as a black box — Raft doesn't fork it.
+ * Instead, when the wizard URL is loaded (`site-editor.php?onboarding=true`)
+ * AND Raft Pro isn't active, we enqueue a small vanilla-JS script that
+ * subscribes to Otter's data store and injects two upsell surfaces into the
+ * rendered React tree:
+ *
+ *   1. A persistent "Try Pro" nudge inside the sidebar (every step).
+ *   2. A larger Pro promo card on the Finish step, above the actions.
+ *
+ * Both are skipped entirely when Pro is active — no risk of double-promoting
+ * to existing Pro users. All strings + the upgrade URL are localized so we
+ * never hardcode anything in JS that translators can't reach.
+ *
+ * @package raft
+ */
+
+namespace Raft;
+
+/**
+ * Class Wizard_Promo
+ *
+ * @package raft
+ */
+class Wizard_Promo {
+
+	const SCRIPT_HANDLE = 'raft-wizard-promo';
+	const UPGRADE_URL   = 'https://themeisle.com/themes/raft/upgrade/';
+
+	/**
+	 * Wizard_Promo constructor.
+	 */
+	public function __construct() {
+		add_action( 'admin_enqueue_scripts', array( $this, 'maybe_enqueue' ), 20 );
+	}
+
+	/**
+	 * Enqueue the promo script only when the wizard is actually being rendered.
+	 *
+	 * @param string $hook Current admin screen hook.
+	 *
+	 * @return void
+	 */
+	public function maybe_enqueue( $hook ) {
+		if ( 'site-editor.php' !== $hook ) {
+			return;
+		}
+
+		// Wizard is invoked via `?onboarding=true`. Otter's own enqueue uses
+		// the same gate, so we mirror that check rather than running on the
+		// regular site-editor screen.
+		if ( ! isset( $_GET['onboarding'] ) || 'true' !== $_GET['onboarding'] ) { // phpcs:ignore WordPress.Security.NonceVerification.Recommended
+			return;
+		}
+
+		if ( $this->is_pro_active() ) {
+			return;
+		}
+
+		wp_enqueue_script(
+			self::SCRIPT_HANDLE,
+			RAFT_URL . 'assets/js/wizard-promo.js',
+			array( 'wp-data', 'wp-element', 'wp-dom-ready' ),
+			RAFT_VERSION,
+			true
+		);
+
+		wp_localize_script(
+			self::SCRIPT_HANDLE,
+			'raftWizardPromo',
+			array(
+				'upgradeUrl' => self::UPGRADE_URL,
+				'strings'    => array(
+					'sidebarEyebrow' => __( 'Want more?', 'raft' ),
+					'sidebarTitle'   => __( 'Try Raft Pro', 'raft' ),
+					'sidebarLink'    => __( 'See what\'s included', 'raft' ),
+					'finishEyebrow'  => __( 'Get even more', 'raft' ),
+					'finishTitle'    => __( 'Take it further with Raft Pro', 'raft' ),
+					'finishBody'     => __( 'Unlock 17 extra patterns, 8 style variations, 7 ready-made page templates, and a fully designed WooCommerce storefront.', 'raft' ),
+					'finishCta'      => __( 'Upgrade to Pro', 'raft' ),
+				),
+			)
+		);
+	}
+
+	/**
+	 * Whether Raft Pro is active. Standard plugin-active check, with the
+	 * plugin.php include guard for early hooks.
+	 *
+	 * @return bool
+	 */
+	private function is_pro_active(): bool {
+		if ( ! function_exists( 'is_plugin_active' ) ) {
+			include_once ABSPATH . 'wp-admin/includes/plugin.php';
+		}
+
+		return is_plugin_active( 'raft-pro/raft-pro.php' );
+	}
+}
diff --git a/inc/patterns/cover-background.php b/inc/patterns/cover-background.php
index 4e038e1f..761d4243 100644
--- a/inc/patterns/cover-background.php
+++ b/inc/patterns/cover-background.php
@@ -22,36 +22,32 @@
 	'title'      => __( 'Cover with Background', 'raft' ),
 	'categories' => array( 'raft/heroes_page_titles' ),
 	'content'    => '
-        <!-- wp:group {"align":"full","style":{"spacing":{"padding":{"right":"0","left":"0","top":"0","bottom":"0"},"margin":{"top":"0","bottom":"0"}}},"layout":{"type":"constrained"}} -->
-        <div class="wp-block-group alignfull" style="margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0">
-            <!-- wp:cover {"url":"' . esc_url( $images[0] ) . '","dimRatio":60,"overlayColor":"black","minHeight":600,"minHeightUnit":"px","align":"full","style":{"spacing":{"padding":{"top":"var:preset|spacing|80","right":"var:preset|spacing|40","bottom":"var:preset|spacing|80","left":"var:preset|spacing|40"},"blockGap":"var:preset|spacing|30"}}} -->
-            <div class="wp-block-cover alignfull" style="padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40);min-height:600px">
-                <span aria-hidden="true" class="wp-block-cover__background has-black-background-color has-background-dim-60 has-background-dim"></span>
-                <img class="wp-block-cover__image-background" alt="" src="' . esc_url( $images[0] ) . '" data-object-fit="cover"/>
-                <div class="wp-block-cover__inner-container">
-                    <!-- wp:group {"style":{"spacing":{"blockGap":"var:preset|spacing|50"}},"textColor":"raft-fg-alt","layout":{"inherit":true,"type":"constrained"}} -->
-                    <div class="wp-block-group has-raft-fg-alt-color has-text-color">
-                        <!-- wp:heading {"level":1} -->
-                        <h1 class="wp-block-heading">' . esc_html( $raft_strings['hero_title'] ) . '</h1>
-                        <!-- /wp:heading -->
+        <!-- wp:cover {"url":"' . esc_url( $images[0] ) . '","dimRatio":60,"overlayColor":"black","minHeight":600,"minHeightUnit":"px","align":"full","style":{"spacing":{"padding":{"top":"var:preset|spacing|80","right":"var:preset|spacing|40","bottom":"var:preset|spacing|80","left":"var:preset|spacing|40"},"margin":{"top":"0","bottom":"0"},"blockGap":"var:preset|spacing|30"}}} -->
+        <div class="wp-block-cover alignfull" style="margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--40);min-height:600px">
+            <span aria-hidden="true" class="wp-block-cover__background has-black-background-color has-background-dim-60 has-background-dim"></span>
+            <img class="wp-block-cover__image-background" alt="" src="' . esc_url( $images[0] ) . '" data-object-fit="cover"/>
+            <div class="wp-block-cover__inner-container">
+                <!-- wp:group {"style":{"spacing":{"blockGap":"var:preset|spacing|50"}},"textColor":"raft-fg-alt","layout":{"inherit":true,"type":"constrained"}} -->
+                <div class="wp-block-group has-raft-fg-alt-color has-text-color">
+                    <!-- wp:heading {"level":1} -->
+                    <h1 class="wp-block-heading">' . esc_html( $raft_strings['hero_title'] ) . '</h1>
+                    <!-- /wp:heading -->
 
-                        <!-- wp:paragraph {"fontSize":"medium"} -->
-                        <p class="has-medium-font-size">' . esc_html( $raft_strings['short_text'] ) . '</p>
-                        <!-- /wp:paragraph -->
+                    <!-- wp:paragraph {"fontSize":"medium"} -->
+                    <p class="has-medium-font-size">' . esc_html( $raft_strings['short_text'] ) . '</p>
+                    <!-- /wp:paragraph -->
 
-                        <!-- wp:buttons -->
-                        <div class="wp-block-buttons">
-                            <!-- wp:button -->
-                            <div class="wp-block-button"><a class="wp-block-button__link wp-element-button">' . esc_html( $raft_strings['button_text_2'] ) . '</a></div>
-                            <!-- /wp:button -->
-                        </div>
-                        <!-- /wp:buttons -->
+                    <!-- wp:buttons -->
+                    <div class="wp-block-buttons">
+                        <!-- wp:button -->
+                        <div class="wp-block-button"><a class="wp-block-button__link wp-element-button">' . esc_html( $raft_strings['button_text_2'] ) . '</a></div>
+                        <!-- /wp:button -->
                     </div>
-                    <!-- /wp:group -->
+                    <!-- /wp:buttons -->
                 </div>
+                <!-- /wp:group -->
             </div>
-            <!-- /wp:cover -->
         </div>
-        <!-- /wp:group -->
+        <!-- /wp:cover -->
     ',
 );