@@ -75,23 +77,23 @@ const commitGraphPaths = `
densities={[1, 2]}
loading="lazy"
decoding="async"
- class="rounded-md shadow-lg w-44 md:w-56 h-auto"
+ class="w-44 md:w-56 h-auto"
/>
- > Coming {siteConfig.bookLaunch}
+ > Out now
- {siteConfig.bookDescription}. Drawing on a decade at GitHub — sign up to get notified when it launches.
+ {siteConfig.bookDescription}. Drawing on a decade at GitHub — on Kindle, Apple Books, Kobo & more.
- Get notified →
+ Buy it — {siteConfig.bookPrice} →
@@ -108,11 +110,11 @@ const commitGraphPaths = `
densities={[1, 2]}
loading="lazy"
decoding="async"
- class="rounded-sm shadow-md w-16 sm:w-[72px] h-auto shrink-0"
+ class="w-16 sm:w-[72px] h-auto shrink-0"
/>
- > Coming {siteConfig.bookLaunch}
+ > Out now
{inlineHeadline}
@@ -122,9 +124,9 @@ const commitGraphPaths = `
target="_blank"
rel="noopener noreferrer"
data-track-book-cta
- class="inline-flex items-center gap-1.5 text-sm font-semibold text-accent-400 no-underline transition-colors duration-200 before:absolute before:inset-0 before:rounded-xl"
+ class="inline-flex items-center gap-1.5 text-sm font-semibold text-accent-400 no-underline transition-colors duration-200 before:absolute before:inset-0 before:rounded-xl focus-visible:outline-2 focus-visible:outline-accent-400 focus-visible:outline-offset-2"
>
- Get notified when it launches →
+ Buy Open & Async — {siteConfig.bookPrice} →
diff --git a/src/components/BookLaunchCta.astro b/src/components/BookLaunchCta.astro
index 0b907bacc..d8a68ccb0 100644
--- a/src/components/BookLaunchCta.astro
+++ b/src/components/BookLaunchCta.astro
@@ -53,7 +53,7 @@ const commitGraphPaths = `
densities={[1, 2]}
loading="lazy"
decoding="async"
- class="mx-auto w-44 rounded-md shadow-2xl md:w-60 h-auto"
+ class="mx-auto w-44 md:w-60 h-auto"
/>
@@ -75,19 +75,19 @@ const commitGraphPaths = `
Buy the ebook — {siteConfig.bookPrice}
→
Paperback — {siteConfig.bookPricePaperback}
diff --git a/src/config.ts b/src/config.ts
index 0e63ce28e..f17e937aa 100644
--- a/src/config.ts
+++ b/src/config.ts
@@ -65,11 +65,17 @@ export const siteConfig = {
// Find this in your Kit dashboard under Forms → form embed code.
kitFormId: '9381290',
- // Book — pre-launch until bookLaunch. The sitewide BookCta stays in teaser
- // mode ("Coming …", get-notified) until then; only the gated launch post's
- // BookLaunchCta uses bookPrice/bookPricePaperback. On launch day, flip BookCta
- // to buy-now to match the marketing site.
+ // Book — launched July 21, 2026. The sitewide BookCta, the launch post's
+ // BookLaunchCta, and the feed CTA all sell ("Buy it — bookPrice") to match
+ // the marketing site. bookLaunch is retained for reference/metadata.
+ //
+ // Each buy surface gets a distinct utm_source (matching the site-wide
+ // benbalter-
convention used by the hero, footer, bio, and resume)
+ // so it's individually measurable: bookUrl = everyday sitewide CTA,
+ // bookUrlLaunchPost = the launch announcement post, bookUrlEmail = RSS/email.
bookUrl: 'https://open-and-async.com/?utm_source=benbalter-book-cta',
+ bookUrlLaunchPost: 'https://open-and-async.com/?utm_source=benbalter-launch-post',
+ bookUrlEmail: 'https://open-and-async.com/?utm_source=benbalter-email',
bookTitle: 'Open & Async',
bookDescription: 'The collaborative software development playbook for remote and distributed teams',
bookLaunch: 'July 21, 2026',
diff --git a/src/content/posts/2026-07-21-open-and-async.mdx b/src/content/posts/2026-07-21-open-and-async.mdx
index eb8c8ffeb..f529cb229 100644
--- a/src/content/posts/2026-07-21-open-and-async.mdx
+++ b/src/content/posts/2026-07-21-open-and-async.mdx
@@ -1,13 +1,9 @@
---
-title: "Open and Async: the remote-work playbook is out today"
+title: "Open and Async: the remote-work playbook is out"
description: "Open and Async is the practical playbook for making remote and distributed work actually work—two habits, working in the open and communicating asynchronously, drawn from a decade of remote-first lessons at GitHub."
-tldr: "Open and Async is out today. It's the opinionated, practical playbook for the two habits that make distributed teams actually work—working in the open and communicating asynchronously. Drawn from a decade-plus at GitHub. Get it at open-and-async.com."
+tldr: "Open and Async is out. It's the opinionated, practical playbook for the two habits that make distributed teams actually work—working in the open and communicating asynchronously. Drawn from a decade-plus at GitHub. Get it at [open-and-async.com](https://open-and-async.com/?utm_source=benbalter-launch-post)."
image: "https://open-and-async.com/og-image.png"
-# Launch-day gate: keep this out of the build until July 21. Nothing filters on
-# the post date, so without this the post (and its "out today" copy) would go
-# live the moment this merges. Flip to true — or delete this line — and push on
-# launch day to publish.
-published: false
+published: true
# This post supplies its own BookLaunchCta, so suppress the generic one that
# PostLayout appends to every post (avoids two buy-now CTAs back to back).
hideBookCta: true
@@ -15,7 +11,7 @@ hideBookCta: true
Most companies didn't go remote. They shipped everyone a laptop, bolted Zoom onto the same approval chains, and called it a day. That wasn't remote work—it was office work in sweatpants: the same meetings, the same status theater, the same "quick syncs," just piped through a webcam.
-**Working from home ≠ working remotely.** There's a world of difference between being forced out of the office and intentionally building a distributed, async culture. That difference is what *Open and Async* is about—and as of today, you can [read it](https://open-and-async.com/?utm_source=benbalter-launch-post).
+:quote[Working from home ≠ working remotely.]{#work-from-home-not-remote} There's a world of difference between being forced out of the office and intentionally building a distributed, async culture. That difference is what *Open and Async* is about—and as of today, you can [read it](https://open-and-async.com/?utm_source=benbalter-launch-post).
[*Open and Async*](https://open-and-async.com/?utm_source=benbalter-launch-post) is the opinionated, practical playbook for the two practices that make distributed work actually work: **working in the open** and [**communicating asynchronously**](/2022/03/17/why-async/). Async is the operating system; remote is the hardware. It's how the next generation of tech leaders already think—and it's a learnable skill for everyone else.
@@ -46,6 +42,6 @@ A few of the things you'll learn how to do:
It's 575 pages, and the method ships as more than a manuscript. There's even a [Model Context Protocol (MCP) server](https://github.com/open-and-async/mcp) that drops the book's async-first practices straight into your editor, so an AI agent can draft a decision doc or pressure-test a status update against the same rubric the book teaches.
-Stop digitizing the office. Start building something better.
+:quote[Stop digitizing the office. Start building something better.]{#stop-digitizing-the-office}
diff --git a/src/pages/feed.xml.ts b/src/pages/feed.xml.ts
index 492d1f112..d008dad5b 100644
--- a/src/pages/feed.xml.ts
+++ b/src/pages/feed.xml.ts
@@ -43,28 +43,27 @@ function leadInHtml(link: string): string {
* so this is a self-contained equivalent. The headline mirrors BookCta's
* relation-aware copy (see src/components/BookCta.astro).
*
- * LAUNCH (July 21, 2026): the "Coming …" label and "Get notified when it
- * launches" CTA below are hardcoded and go stale at launch. When you flip
- * to buy-now, update these two strings to match.
+ * Now that the book has launched, the label and CTA below sell ("Out now" /
+ * "Buy it") rather than capture emails — kept in sync with .
*/
function bookCtaHtml(relation?: 'adapted' | 'cut' | 'inspired'): string {
const headline =
relation === 'adapted'
? `This post is adapted from my book, ${bookTitle}.`
: relation === 'cut'
- ? `This one didn't make my book's final cut.`
+ ? `There's a whole book's worth more where this came from.`
: relation === 'inspired'
? `This post inspired a chapter in my book, ${bookTitle}.`
- : `Like this post? It's becoming a book.`;
+ : `Liked this post? It's now a book.`;
return (
`
` +
``
);
}