- Reconciled 6yr → 8yr PPC specialist inconsistency (PRD/README are source of truth)
- README.md — refreshed task list, current build section, last-updated stamp
- AGENTS.md — refreshed directory map, added related-repos list, removed Hermes-specific paths
- PRD.md — bumped to v2.1, date stamp
- DEV-PLAN.md — fixed Phase 5 (was PLANNED, actually Live per PRD), Phase 6 status update, resolved open Q1
- MASTER-PLAN.md — fixed 6yr → 8yr, advanced status from Phase 0 → Phase 3 (current week)
- brand-kit/BRAND-KIT.md — fixed "Online Prescence" typo, refreshed "Adcraft Academy" → AMPH Academy
- content-calendar/CONTENT-CALENDAR.md — moved to August 2026 cycle
- marketing/MARKETING-STRATEGY.md — date stamp + content-mix refresh
- seo/SEO-PLAN.md — date stamp, fixed "specialary" typo in URL
- tool-audit/TOOL-AUDIT.md — removed hardcoded local paths, refreshed naming
- docs/architecture.md — refreshed naming, date stamp
- docs/decisions.md — refreshed ADR-005 reference
- amazon_ph_flow/README.md — replaced
{{crew_name}}placeholders withamazon-ph-flow - interview-lab-ui-fix-plan.md — added redirect note (this plan belongs in Interview-lab repo)
- TODO.md / KANBAN.md — added note that tracking moved to GitHub Issues
Reconciled facts (source of truth = PRD v2.1 + README):
- 14-year VA industry veteran
- 8-year Amazon PPC specialist
- ₱50M+ managed ad spend
- AMPH Academy v2 = live (8 modules, 31 lessons)
- amph-v2-greenfield = in production hardening
- Today: 2026-08-21, currently in Phase 3 of Master Plan
- Created PRD.md — full product requirements
- Created DEV-PLAN.md — 6-phase development plan
- Created WORKLOG.md — session tracking
- Created docs/architecture.md — brand + content architecture
- Created docs/decisions.md — ADRs
- Completed BRAND-KIT.md with full brand guidelines
- Completed MASTER-PLAN.md — full campaign plan
- Completed MARKETING-STRATEGY.md — funnel + channels
- Completed SEO-PLAN.md — keyword and technical SEO
- Completed CONTENT-CALENDAR.md — Month 1 schedule
- Completed TOOL-AUDIT.md — assets and gaps
- Completed facebook-content-engine.md — automated posting system
- CrewAI research: 8-output amazon_ph_flow report
Decisions:
- Facebook-first distribution strategy (Page 9AM, Group 6PM)
- Taglish bilingual voice for content
- Orange + Navy brand colors
Next:
- Begin Facebook Group growth phase
- YouTube content production