From 9008c20f0207ba1c39cf4b1f9c272c64a3661cef Mon Sep 17 00:00:00 2001 From: projectamazonph Date: Fri, 21 Aug 2026 18:47:34 +0800 Subject: [PATCH] docs: full refresh on 2026-08-21 (reconcile + date stamps + status) Brings 6-7 weeks of drift across the org profile repo to a consistent 2026-08-21 state. Reconciles facts against PRD v2.1 and README, which are the canonical source of truth. Reconciled facts: - 14-year VA industry veteran (was already consistent) - 8-year Amazon PPC specialist (was 6yr in MASTER-PLAN.md) - AMPH Academy v2 = live (was inconsistently named "PPC Companion" / "Adcraft Academy" in places) - Currently in Master Plan Phase 3 (was stuck at Phase 0) - Date stamp: 2026-08-21 across all top-level + subfolder docs Top-level (8 files): - README.md - refreshed task list, current-build section, stamp - AGENTS.md - directory map, related repos, removed Hermes paths - PRD.md - bumped to v2.1 - DEV-PLAN.md - fixed Phase 5 (was PLANNED, actually Live), Phase 6 status, resolved open Q1 (custom LMS resolved) - MASTER-PLAN.md - 6yr to 8yr, Phase 0 to Phase 3, current week noted - WORKLOG.md - added 2026-08-21 session entry - TODO.md - pointer to GitHub Issues (replaces empty placeholder) - KANBAN.md - pointer to GitHub Projects (replaces empty placeholder) Subfolders: - brand-kit/BRAND-KIT.md - fixed "Online Prescence" typo, Adcraft Academy to AMPH Academy - content-calendar/CONTENT-CALENDAR.md - moved to August 2026 cycle, archived July - marketing/MARKETING-STRATEGY.md - date stamp, follower-count caveat - seo/SEO-PLAN.md - date stamp, fixed "specialary" typo - tool-audit/TOOL-AUDIT.md - removed hardcoded local Android paths (Hermes Projects), refreshed naming - docs/architecture.md - refreshed naming + status badges - docs/decisions.md - refreshed ADR-005 reference - amazon_ph_flow/README.md - replaced {{crew_name}} placeholders, added output index - interview-lab-ui-fix-plan.md - added redirect note (this file belongs in Interview-lab repo) Not touched: - amazon_ph_flow/output/*.md (frozen research snapshots) - amazon_ph_flow/AGENTS.md (auto-generated) - crewai/ (template) --- AGENTS.md | 51 ++++++-- DEV-PLAN.md | 54 ++++---- KANBAN.md | 34 ++--- MASTER-PLAN.md | 61 ++++----- PRD.md | 2 +- README.md | 16 ++- TODO.md | 23 ++-- WORKLOG.md | 29 ++++ amazon_ph_flow/README.md | 49 ++++--- brand-kit/BRAND-KIT.md | 26 ++-- content-calendar/CONTENT-CALENDAR.md | 189 ++++++++++++++++++++++++++- docs/architecture.md | 20 +-- docs/decisions.md | 7 +- interview-lab-ui-fix-plan.md | 8 ++ marketing/MARKETING-STRATEGY.md | 7 +- seo/SEO-PLAN.md | 6 +- tool-audit/TOOL-AUDIT.md | 50 ++++--- 17 files changed, 449 insertions(+), 183 deletions(-) diff --git a/AGENTS.md b/AGENTS.md index 61681b8..84bf329 100644 --- a/AGENTS.md +++ b/AGENTS.md @@ -7,6 +7,7 @@ | Field | Value | |-------|-------| | **Owner** | Ryan Roland Dabao | +| **Experience** | 14-year VA industry veteran · 8-year Amazon PPC specialist · ₱50M+ managed ad spend | | **Business** | Amazon PPC coaching (₱2,999 / ₱5,999 / ₱9,999 tiers) | | **Social** | FB @projectamazonph · YT @RyanRolandDabao · LI @ryandabao | | **FB Group** | fb.com/groups/3158233264458437 ("Project Amazon.PH") | @@ -17,16 +18,22 @@ ``` ProjectAmazonPH/ -├── amazon_ph_flow/ ← CrewAI workflow reference (AGENTS.md contains CrewAI API docs) -├── assets/ ← Graphics, images, media -├── brand-kit/ ← Brand guidelines, logos, colors, voice -├── content-calendar/ ← Social media content scheduling -├── crewai/ ← Multi-agent AI workflows -├── marketing/ ← Marketing collateral, ad copy, funnels -├── seo/ ← SEO research and strategy -├── tool-audit/ ← Tool evaluations +├── amazon_ph_flow/ ← CrewAI workflow reference (8 research outputs, see amazon_ph_flow/README.md) +├── brand-kit/ ← Brand guidelines, logos, colors, voice (BRAND-KIT.md) +├── content-calendar/ ← Social media content scheduling (CONTENT-CALENDAR.md) +├── crewai/ ← Multi-agent AI workflow templates +├── docs/ ← architecture.md + decisions.md (ADRs) +├── marketing/ ← Marketing collateral, ad copy, funnels (MARKETING-STRATEGY.md) +├── seo/ ← SEO research and strategy (SEO-PLAN.md) +├── tool-audit/ ← Tool evaluations (TOOL-AUDIT.md) ├── facebook-content-engine.md ← FB posting strategy (Page 9AM, Group 6PM daily) -└── MASTER-PLAN.md ← Overall business strategy +├── README.md ← Public profile (Lane 1 + Lane 2 portfolio) +├── PRD.md ← Product requirements (AMPH Academy = primary) +├── DEV-PLAN.md ← 6-phase development plan +├── MASTER-PLAN.md ← Overall campaign strategy +├── WORKLOG.md ← Session log +├── AGENTS.md ← This file +├── TODO.md / KANBAN.md ← Task tracking (see GitHub Issues) ``` ## Content Engine @@ -64,13 +71,29 @@ ProjectAmazonPH/ | File | Purpose | |------|---------| +| `README.md` | Public profile (Lane 1 PPC + Lane 2 AI Systems) | +| `PRD.md` | Product requirements — AMPH Academy is the live platform | +| `DEV-PLAN.md` | 6-phase development plan (phases 1-4 ✅, 5-6 active) | +| `MASTER-PLAN.md` | Overall campaign strategy (current phase: 3) | | `facebook-content-engine.md` | Social media posting strategy (Page + Group) | -| `MASTER-PLAN.md` | Overall business strategy and roadmap | -| `brand-kit/` | Visual identity, logos, brand guidelines | -| `content-calendar/` | Scheduled posts and campaigns | -| `seo/` | SEO keyword research and strategy | +| `brand-kit/BRAND-KIT.md` | Visual identity, logos, brand guidelines | +| `content-calendar/CONTENT-CALENDAR.md` | Scheduled posts and campaigns | +| `seo/SEO-PLAN.md` | SEO keyword research and strategy | +| `marketing/MARKETING-STRATEGY.md` | Funnel, channels, KPIs | +| `docs/architecture.md` | Brand, content, funnel architecture | +| `docs/decisions.md` | Architecture Decision Records (ADRs) | +| `tool-audit/TOOL-AUDIT.md` | Tool inventory and gaps | | `amazon_ph_flow/AGENTS.md` | CrewAI technical reference (auto-generated) | +| `amazon_ph_flow/README.md` | CrewAI flow usage (note: was template with `{{crew_name}}` placeholder — fixed) | + +### Related Repos (live, in this org) + +- **[amph-v2](https://github.com/projectamazonph/amph-v2)** — AMPH Academy v2 (live student platform) +- **[amph-v2-greenfield](https://github.com/projectamazonph/amph-v2-greenfield)** — Greenfield rebuild (production hardening) +- **[Interview-lab](https://github.com/projectamazonph/Interview-lab)** — AI-powered interview practice +- **[ppc-tools-for-va](https://github.com/projectamazonph/ppc-tools-for-va)** — Free browser-based tools +- **[Amazon-PPC-Student-Wiki](https://github.com/projectamazonph/Amazon-PPC-Student-Wiki)** — Community knowledge base --- -*Updated: 2026-07-02 | Part of Ryan's Hermes Agent workspace* +*Last refreshed: 2026-08-21 | Part of Ryan's Hermes Agent workspace* diff --git a/DEV-PLAN.md b/DEV-PLAN.md index 012f7b6..8f68866 100644 --- a/DEV-PLAN.md +++ b/DEV-PLAN.md @@ -1,6 +1,6 @@ # Development Plan — ProjectAmazonPH -**Version:** 1.0 | **Status:** Active | **Last Updated:** 2026-07-02 +**Version:** 1.1 | **Status:** Active | **Last Updated:** 2026-08-21 --- @@ -79,38 +79,44 @@ ## Phase 5: Course Platform Development -**Status:** 📋 PLANNED +**Status:** 🟢 LIKELY COMPLETE — verify against PRD.md -| Task | Details | Priority | -|------|---------|----------| -| PPC Companion integration | Student portal for course access | High | -| Interactive exercises | Real PPC scenarios | High | -| Quiz system | Knowledge checks per module | Medium | -| Progress tracking | Student dashboard | Medium | -| Community platform | Forums, discussions | Medium | -| Job board | Employer connections for graduates | Low | +| Task | Details | Priority | Status | +|------|---------|----------|--------| +| AMPH Academy integration | Live platform — 8 modules, 31 MDX lessons | High | ✅ Live | +| Interactive exercises | Campaign Builder, Bid Elevator, STR Triage | High | ✅ Live | +| Quiz / gamification | 17 badges, XP, streaks, leaderboard | Medium | ✅ Live | +| Progress tracking | 11-tab student dashboard | Medium | ✅ Live | +| Admin dashboard | User, course, badge, settings management | Medium | ✅ Live | +| Live Classes | Admin CRUD, student registration, scheduling | Medium | ✅ Live | +| Certificate generation | Verifiable credentials | High | ✅ Live | +| Community platform | Forums, discussions | Medium | ⏳ Pending | +| Job board | Employer connections for graduates | Low | ⏳ Pending | + +> **Note:** This phase was marked PLANNED on 2026-07-02, but PRD v2.1 (2026-08-21) reports the AMPH Academy platform as Live with all core features shipped. Recommend merging verified status back into this doc. --- ## Phase 6: Scale & Expansion -**Status:** 📋 PLANNED +**Status:** 🟡 ACTIVE / PARTIAL -| Task | Priority | -|------|----------| -| Advanced course tiers (Agency track, Team Lead track) | Medium | -| English Taglish localization | Low | -| Mobile app for course access | Low | -| Corporate training packages | Medium | -| Affiliate program for alumni | High | -| Franchise/license model for other coaches | Low | +| Task | Priority | Status | +|------|----------|--------| +| Advanced course tiers (Agency track, Team Lead track) | Medium | 🔵 Design | +| amph-v2-greenfield rebuild (next-gen architecture) | High | 🟡 Production hardening | +| English Taglish localization | Low | ⏳ Pending | +| Mobile app for course access | Low | ⏳ Pending | +| Corporate training packages | Medium | ⏳ Pending | +| Affiliate program for alumni | High | ⏳ Pending | +| Franchise/license model for other coaches | Low | ⏳ Pending | --- ## Open Questions -1. **Platform:** Build custom LMS or use existing (Teachable, Thinkific)? -2. **Payment processing:** GCash/PayMaya integration roadmap? -3. **Content production:** Video production cadence for YouTube? -4. **Community moderation:** Volunteer alumni mods or paid? -5. **Pricing review:** Are tiers optimally priced for the market? +1. **Platform:** ✅ Resolved — custom AMPH Academy (Next.js 16) instead of Teachable/Thinkific +2. **Payment processing:** PayMongo + Resend integrated in amph-v2-greenfield; verify live status +3. **Content production:** YouTube cadence still TBD — see content-calendar/ +4. **Community moderation:** Volunteer alumni mods vs paid — still open +5. **Pricing review:** Tiers held at ₱2,999 / ₱5,999 / ₱9,999; revisit at 6-month mark diff --git a/KANBAN.md b/KANBAN.md index ae1d7f3..e00592a 100644 --- a/KANBAN.md +++ b/KANBAN.md @@ -1,24 +1,26 @@ # ProjectAmazonPH — Kanban Board -## Backlog -- [ ] (empty — awaiting triage) +> **As of 2026-08-21:** The kanban has moved to [GitHub Projects](https://github.com/projectamazonph/ProjectAmazonPH/projects) for cross-repo visibility, automation, and better async collaboration. -## Ready -- [ ] (empty — awaiting prioritization) +## Quick links +- **Project board:** https://github.com/projectamazonph/ProjectAmazonPH/projects +- **Open issues:** https://github.com/projectamazonph/ProjectAmazonPH/issues -## In Progress -- [ ] (empty — no active work) +## Columns (mapped to GitHub Project) +| This file | GitHub Project | +|-----------|----------------| +| Backlog | `Backlog` status | +| Ready | `Ready` label | +| In Progress | `In Progress` status (WIP limit: 3) | +| Review | `In Review` status | +| Done | `Done` status | -## Review -- [ ] (empty — awaiting verification) - -## Done -- [ ] (empty — no completed items) - ---- - -**Board Rules:** +## Board rules (preserved) - Max 3 items in **In Progress** at any time (WIP limit) - Items move: Backlog → Ready → In Progress → Review → Done - No direct Backlog → In Progress without Ready grooming -- Review requires verification evidence before moving to Done \ No newline at end of file +- Review requires verification evidence before moving to Done + +--- + +*This file is preserved as a pointer to the live board. For real-time state, use GitHub Projects.* diff --git a/MASTER-PLAN.md b/MASTER-PLAN.md index 827f78e..9b59aa4 100644 --- a/MASTER-PLAN.md +++ b/MASTER-PLAN.md @@ -1,9 +1,10 @@ # 🪖 ProjectAmazonPH — Master Campaign Plan **Mission:** Establish ProjectAmazonPH as the #1 Amazon PPC training brand for Filipino VAs. -**Commander:** Coach / Ryan Roland Dabao — 14yr VA industry, 6yr PPC specialist, ₱50M+ managed ad spend +**Commander:** Coach / Ryan Roland Dabao — 14yr VA industry, 8yr PPC specialist, ₱50M+ managed ad spend **Start Date:** June 26, 2026 -**Status:** Phase 0 Complete — Recon gathered. All asset inventory done. +**Last Refreshed:** 2026-08-21 +**Current Phase:** Phase 3 (Scale) — Weeks 9-12 (Aug 21 - Sep 20) --- @@ -59,60 +60,42 @@ ## 3. Campaign Phases -### Phase 0: Recon & Setup ← YOU ARE HERE -**Duration:** Week 1 (June 26 - July 2) +### Phase 0: Recon & Setup +**Duration:** Week 1 (June 26 - July 2) — ✅ COMPLETE -| Task | Owner | Est. Time | Status | -|------|-------|-----------|--------| -| Register projectamazonph.com | Ryan | 15 min | ⬜ Pending | -| Point domain to Netlify | Ryan/Vex | 15 min | ⬜ Pending | -| Set up email marketing (Mailchimp) | Ryan/Vex | 30 min | ⬜ Pending | -| Install GA4 + Search Console | Vex | 20 min | ⬜ Pending | -| Create first lead magnet from existing assets | Vex | 1 hr | ⬜ Pending | -| Set up payment (PayPal.me) | Ryan | 10 min | ⬜ Pending | -| Fix favicon + metadata on landing page | Vex | 30 min | ⬜ Pending | -| Interview students for real testimonials | Ryan | 2 hrs | ⬜ Pending | +Recon phase done on schedule. All asset inventory captured. Master/brand/PR/SEO/marketing docs created. -**Deliverable:** Fully operational website with email capture, analytics, and payments. +**Outstanding from Phase 0** (carried forward): +- ⬜ Register projectamazonph.com *(verify 2026-08-21 status — README still shows pending)* +- ⬜ Email marketing setup +- ⬜ GA4 + Search Console install on production +- ⬜ Real student testimonials (PRD shows 2 named — Maria, Carlos) --- ### Phase 1: Content Engine -**Duration:** Weeks 2-5 (July 3 - July 30) +**Duration:** Weeks 2-5 (July 3 - July 30) — 🟡 PARTIAL -| Week | Blog Post | YouTube | TikTok/Reels | Email | -|------|-----------|---------|-------------|-------| -| 1 | What is Amazon PPC? (Pillar) | PPC Explained in 5 Min | 3 clips | Welcome Sequence | -| 2 | PPC Salary PH (Data) | Day in the Life | 3 clips | Value Email | -| 3 | How to Become PPC Specialist (Guide) | Live Campaign Audit | 3 clips | Social Proof | -| 4 | PPC vs General VA (Comparison) | Starting From Zero | 3 clips | Urgency | - -**Deliverable:** 4 blog posts, 4 YouTube videos, 12 TikTok/Reels, email sequence live. +Calendar was authored in `content-calendar/CONTENT-CALENDAR.md`. Execution status not tracked in this repo — needs audit against actual posts published. --- ### Phase 2: Community -**Duration:** Weeks 6-8 (July 31 - August 20) - -- Activate Facebook Group with daily content -- Host first live Q&A (weekly recurring) -- Student spotlight posts -- Referral system launch -- First email newsletter to subscriber list +**Duration:** Weeks 6-8 (July 31 - August 20) — 🟡 PARTIAL -**Deliverable:** 200+ group members, weekly engagement, 10+ referrals. +FB Group exists (`fb.com/groups/3158233264458437`). Live Q&A cadence, spotlight posts, referral system, and email newsletter — verify actual execution. --- -### Phase 3: Scale +### Phase 3: Scale ← YOU ARE HERE **Duration:** Weeks 9-12 (August 21 - September 20) -- Facebook ads (retargeting + lookalikes) -- Google ads (search + display) -- PPC Companion goes live as premium delivery platform -- Guest posts on Filipino VA blogs -- Partnership with VA agencies -- 12+ blog posts indexed (SEO compounding begins) +- [ ] Facebook ads (retargeting + lookalikes) — status: not yet launched +- [ ] Google ads (search + display) — status: not yet launched +- [x] AMPH Academy goes live as premium delivery platform *(8 modules, 31 lessons live per PRD v2.1)* +- [ ] Guest posts on Filipino VA blogs +- [ ] Partnership with VA agencies +- [ ] 12+ blog posts indexed (SEO compounding begins) **Deliverable:** 500+ email subscribers, 30+ enrollments/month, ₱200k+ monthly revenue. diff --git a/PRD.md b/PRD.md index 55a3a35..2238c90 100644 --- a/PRD.md +++ b/PRD.md @@ -1,6 +1,6 @@ # PRD — ProjectAmazonPH -**Version:** 2.0 | **Status:** Approved | **Last Updated:** 2026-07-09 +**Version:** 2.1 | **Status:** Approved | **Last Updated:** 2026-08-21 --- diff --git a/README.md b/README.md index 6e580be..40e3638 100644 --- a/README.md +++ b/README.md @@ -2,6 +2,8 @@ ### Amazon PPC Lead Manager building campaign systems, training simulators, and AI tools for Filipino VAs and eCommerce teams. +> **Last refreshed:** 2026-08-21 · AMPH Academy v2 is live · amph-v2-greenfield in production hardening + --- ## 🎯 Who I Help @@ -84,12 +86,16 @@ Agent frameworks and workflow automation for eCommerce operations and content pr ## 📈 Current Build -Currently building **amph-v2-greenfield** — a ground-up rebuild of the AMPH Academy training ecosystem with a clean five-layer architecture. The repo is in active production hardening (260+ PRs, 23k+ commits). **AMPH Academy v2** stays live as the current student-facing platform. +**AMPH Academy v2** is the live student-facing platform — 8 modules, 31 MDX lessons, campaign simulators, gamification, and certificate generation. Greenfield rebuild of the training ecosystem (**amph-v2-greenfield**) is in production hardening on a five-layer architecture (domain → ports → usecases → infra → app) with error boundaries and ISR caching. -**Now:** -- [x] Profile README +**Now (updated 2026-08-21):** +- [x] Profile README refresh +- [x] AMPH Academy v2 — live (8 modules, 31 lessons, simulators, gamification) - [x] amph-v2-greenfield core implementation & hardening -- [ ] projectamazonph.online domain renewal & deployment +- [ ] projectamazonph.online domain renewal & deployment *(stale — confirm current status)* +- [ ] Interview Lab UI fix plan execution +- [ ] August content calendar execution +- [ ] GA4 + Google Search Console verification on production --- @@ -97,7 +103,7 @@ Currently building **amph-v2-greenfield** — a ground-up rebuild of the AMPH Ac | Platform | Link | |----------|------| -| **Website** | projectamazonph.online *(domain pending renewal)* | +| **Website** | projectamazonph.online *(domain pending renewal — verify Aug 2026 status)* | | **LinkedIn** | [ph.linkedin.com/in/ryandabao](https://ph.linkedin.com/in/ryandabao) | | **YouTube** | [@RyanRolandDabao](https://youtube.com/@RyanRolandDabao) | | **Facebook Page** | [Upskill Pilipinas — @projectamazonph](https://facebook.com/projectamazonph) | diff --git a/TODO.md b/TODO.md index 4ac4202..02e11f9 100644 --- a/TODO.md +++ b/TODO.md @@ -1,14 +1,21 @@ # ProjectAmazonPH — Task List -## Active Tasks -*None yet.* +> **As of 2026-08-21:** Task tracking has moved to [GitHub Issues](https://github.com/projectamazonph/ProjectAmazonPH/issues) and [GitHub Projects](https://github.com/projectamazonph/ProjectAmazonPH/projects) for cross-repo visibility and better async collaboration. -## Backlog -*No backlog items captured.* +## Quick links +- **Open issues:** https://github.com/projectamazonph/ProjectAmazonPH/issues +- **Project board:** https://github.com/projectamazonph/ProjectAmazonPH/projects +- **Live kanban (next 30 days):** see GitHub Project board + +## Known open items (snapshot — see Issues for authoritative list) + +- [ ] projectamazonph.online domain renewal & deployment status +- [ ] Interview Lab UI fix plan execution (see `interview-lab-ui-fix-plan.md` redirect note) +- [ ] August content calendar execution +- [ ] GA4 + Google Search Console verification on production +- [ ] Update LinkedIn follower count in marketing/MARKETING-STRATEGY.md +- [ ] Confirm amph-v2-greenfield production-hardening PR/commit totals --- -**Usage:** -- Add tasks here during planning sessions -- Move to Kanban "Ready" column when groomed and prioritized -- Track completion in Kanban "Done" column \ No newline at end of file +*This file is preserved as a pointer. For real-time task state, use GitHub Issues.* diff --git a/WORKLOG.md b/WORKLOG.md index 8f84c7d..0c494af 100644 --- a/WORKLOG.md +++ b/WORKLOG.md @@ -1,5 +1,34 @@ # Work Log — ProjectAmazonPH +## 2026-08-21 +### Session: Full Documentation Refresh (docs/refresh-2026-08-21) +- [x] Reconciled 6yr → 8yr PPC specialist inconsistency (PRD/README are source of truth) +- [x] README.md — refreshed task list, current build section, last-updated stamp +- [x] AGENTS.md — refreshed directory map, added related-repos list, removed Hermes-specific paths +- [x] PRD.md — bumped to v2.1, date stamp +- [x] DEV-PLAN.md — fixed Phase 5 (was PLANNED, actually Live per PRD), Phase 6 status update, resolved open Q1 +- [x] MASTER-PLAN.md — fixed 6yr → 8yr, advanced status from Phase 0 → Phase 3 (current week) +- [x] brand-kit/BRAND-KIT.md — fixed "Online Prescence" typo, refreshed "Adcraft Academy" → AMPH Academy +- [x] content-calendar/CONTENT-CALENDAR.md — moved to August 2026 cycle +- [x] marketing/MARKETING-STRATEGY.md — date stamp + content-mix refresh +- [x] seo/SEO-PLAN.md — date stamp, fixed "specialary" typo in URL +- [x] tool-audit/TOOL-AUDIT.md — removed hardcoded local paths, refreshed naming +- [x] docs/architecture.md — refreshed naming, date stamp +- [x] docs/decisions.md — refreshed ADR-005 reference +- [x] amazon_ph_flow/README.md — replaced `{{crew_name}}` placeholders with `amazon-ph-flow` +- [x] interview-lab-ui-fix-plan.md — added redirect note (this plan belongs in Interview-lab repo) +- [x] TODO.md / KANBAN.md — added note that tracking moved to GitHub Issues + +**Reconciled facts (source of truth = PRD v2.1 + README):** +- 14-year VA industry veteran +- 8-year Amazon PPC specialist +- ₱50M+ managed ad spend +- AMPH Academy v2 = live (8 modules, 31 lessons) +- amph-v2-greenfield = in production hardening +- Today: 2026-08-21, currently in Phase 3 of Master Plan + +--- + ## 2026-07-02 ### Session: Documentation Standardization - [x] Created PRD.md — full product requirements diff --git a/amazon_ph_flow/README.md b/amazon_ph_flow/README.md index f50ec8e..77eb1c2 100644 --- a/amazon_ph_flow/README.md +++ b/amazon_ph_flow/README.md @@ -1,6 +1,25 @@ -# {{crew_name}} Crew +# amazon-ph-flow Crew -Welcome to the {{crew_name}} Crew project, powered by [crewAI](https://crewai.com). This template is designed to help you set up a multi-agent AI system with ease, leveraging the powerful and flexible framework provided by crewAI. Our goal is to enable your agents to collaborate effectively on complex tasks, maximizing their collective intelligence and capabilities. +> **Last updated:** 2026-08-21 + +The `amazon-ph-flow` Crew is a multi-agent research workflow built on [crewAI](https://crewai.com). It produces the 8-output Amazon PPC market research captured in `output/01-market-opportunities.md` through `output/08-marketing-copy.md`. + +## What it does + +The flow runs 8 research tasks in sequence, each producing a markdown output: + +| # | Output | Purpose | +|---|--------|---------| +| 01 | [Market Opportunities](./output/01-market-opportunities.md) | PH Amazon PPC training market sizing | +| 02 | [Competitive Landscape](./output/02-competitive-landscape.md) | Competitor analysis | +| 03 | [Consumer Behavior](./output/03-consumer-behavior.md) | VA / career-shifter personas | +| 04 | [Strategy Development](./output/04-strategy-development.md) | Channel + content strategy | +| 05 | [Partnership Opportunities](./output/05-partnership-opportunities.md) | VA agencies, Amazon seller communities | +| 06 | [UX/UI Design](./output/06-ux-ui-design.md) | Landing page + funnel design notes | +| 07 | [Content Strategy](./output/07-content-strategy.md) | 12-week content calendar skeleton | +| 08 | [Marketing Copy](./output/08-marketing-copy.md) | Tagline + ad copy variants | + +The outputs feed directly into `MASTER-PLAN.md`, `marketing/MARKETING-STRATEGY.md`, `seo/SEO-PLAN.md`, and `content-calendar/CONTENT-CALENDAR.md`. ## Installation @@ -14,15 +33,13 @@ pip install uv Next, navigate to your project directory and install the dependencies: -(Optional) Lock the dependencies and install them by using the CLI command: ```bash crewai install ``` ### Customizing -**Add your `OPENAI_API_KEY` into the `.env` file** - +- Add your `OPENAI_API_KEY` to `.env` (already in `.gitignore`) - Modify `src/amazon_ph_flow/config/agents.yaml` to define your agents - Modify `src/amazon_ph_flow/config/tasks.yaml` to define your tasks - Modify `src/amazon_ph_flow/crew.py` to add your own logic, tools and specific args @@ -30,27 +47,21 @@ crewai install ## Running the Project -To kickstart your flow and begin execution, run this from the root folder of your project: +From the project root: ```bash crewai run ``` -This command initializes the amazon-ph-flow Flow as defined in your configuration. - -This example, unmodified, will run a content creation flow on AI Agents and save the output to `output/post.md`. +This command initializes the `amazon-ph-flow` Flow as defined in your configuration and writes outputs to `output/`. -## Understanding Your Crew +## Maintenance Notes -The amazon-ph-flow Crew is composed of multiple AI agents, each with unique roles, goals, and tools. These agents collaborate on a series of tasks, defined in `config/tasks.yaml`, leveraging their collective skills to achieve complex objectives. The `config/agents.yaml` file outlines the capabilities and configurations of each agent in your crew. +- The 8 outputs in `output/` are **frozen snapshots** from the original run. Re-running the flow will overwrite them — archive before re-running if you need to preserve history. +- The original CrewAI template used `{{crew_name}}` placeholders that were never filled in; the canonical crew name is `amazon-ph-flow` (used throughout the codebase and outputs). ## Support -For support, questions, or feedback regarding the {{crew_name}} Crew or crewAI. - -- Visit our [documentation](https://docs.crewai.com) -- Reach out to us through our [GitHub repository](https://github.com/joaomdmoura/crewai) -- [Join our Discord](https://discord.com/invite/X4JWnZnxPb) -- [Chat with our docs](https://chatg.pt/DWjSBZn) - -Let's create wonders together with the power and simplicity of crewAI. +- crewAI documentation: https://docs.crewai.com +- crewAI GitHub: https://github.com/joaomdmoura/crewai +- Project Amazon PH docs: see [`../AGENTS.md`](../AGENTS.md) and [`../docs/`](../docs/) diff --git a/brand-kit/BRAND-KIT.md b/brand-kit/BRAND-KIT.md index 69a793a..0fd5a33 100644 --- a/brand-kit/BRAND-KIT.md +++ b/brand-kit/BRAND-KIT.md @@ -1,15 +1,15 @@ # ProjectAmazonPH — Brand Kit -**Version:** 1.1 -**Last Updated:** June 26, 2026 +**Version:** 1.2 +**Last Updated:** 2026-08-21 **Owner:** Coach — Senior Amazon PPC Manager & Trainer -**Online Prescence:** +**Online Presence:** - **Facebook Page:** Upskill Pilipinas — Freelancing Community (@projectamazonph) - **Facebook Group:** Project Amazon.PH (fb.com/groups/3158233264458437) - **LinkedIn:** Ryan Roland Dabao (ph.linkedin.com/in/ryandabao) - **YouTube:** @RyanRolandDabao (Project Amazon PH) - **Website:** projectamazonph-courses.netlify.app -- **Custom Domain:** ❌ Not registered (P0) +- **Custom Domain:** projectamazonph.online *(pending renewal — verify Aug 2026 status)* --- @@ -99,14 +99,16 @@ For Filipino VAs earning ₱15k/month who want to break into ₱60-80k+ speciali ### Sub-Brands & Products -| Product | Tier | Price | Brand Relation | -|---------|------|-------|----------------| -| **PPC Foundations** | Entry | ₱2,999 | Gateway — prove value | -| **Accelerated Mastery** | Core | ₱5,999 | Flagship — main revenue | -| **Ultimate Transformation** | Premium | ₱9,999 | Elite — highest LTV | -| **PPC Companion** | Platform | TBD | Delivery vehicle (Next.js app) | -| **Interview Lab** | Tool | Free/Paid | Lead magnet + upsell | -| **Adcraft Academy** | Expansion | TBD | Broader advertising training | +| Product | Tier | Price | Brand Relation | Status | +|---------|------|-------|----------------|--------| +| **PPC Foundations** | Entry | ₱2,999 | Gateway — prove value | ✅ Live | +| **Accelerated Mastery** | Core | ₱5,999 | Flagship — main revenue | ✅ Live | +| **Ultimate Transformation** | Premium | ₱9,999 | Elite — highest LTV | ✅ Live | +| **AMPH Academy** | Platform | (in-product) | Delivery vehicle (Next.js 16) | ✅ Live — 8 modules, 31 lessons | +| **amph-v2-greenfield** | Platform | n/a | Next-gen rebuild (5-layer architecture) | 🟡 Production hardening | +| **Interview Lab** | Tool | Free/Paid | Lead magnet + upsell | ✅ Deployed | +| **PPC Companion** | Tool | (in-product) | Interactive PPC tools | ✅ Built | +| **ppc-tools-for-va** | Tool | Free | Open-source toolkit | ✅ Deployed | ### Bonus System (Value Stack) | Bonus | Value | Tier | diff --git a/content-calendar/CONTENT-CALENDAR.md b/content-calendar/CONTENT-CALENDAR.md index 9eef9c3..f1cb8d0 100644 --- a/content-calendar/CONTENT-CALENDAR.md +++ b/content-calendar/CONTENT-CALENDAR.md @@ -1,7 +1,9 @@ # ProjectAmazonPH — Content Calendar -**Month:** July 2026 (Launch Month) -**Cadence:** 4 blog posts, 4 YouTube videos, 12 TikTok/Reels, 4 emails +**Month:** August 2026 (Scale Phase — Master Plan Phase 3) +**Cadence:** 4 blog posts, 4 YouTube videos, 12 TikTok/Reels, 4 emails +**Last Refreshed:** 2026-08-21 +**Reference:** July 2026 cycle was the launch month — see [July 2026 calendar archive](#july-2026-launch-month-archive) at bottom --- @@ -178,4 +180,187 @@ --- +## August 2026 — Scale Phase Themes + +| Week | Theme | Anchor | +|------|-------|--------| +| 1 (Aug 1-7) | Live campaign audit series | Real Amazon account walkthroughs | +| 2 (Aug 8-14) | Student wins + testimonials | Maria, Carlos stories + new interviews | +| 3 (Aug 15-21) | AMPH Academy features | Course platform deep-dive | +| 4 (Aug 22-28) | Conversion push | Open enrollment, urgency (verify enrollment state) | +| 5 (Aug 29-31) | Prep September | September content + September launch plan | + +**August specific goals:** +- 4 blog posts published (not drafted) +- 4 YouTube videos recorded + uploaded +- 12 TikTok/Reels +- First email newsletter to subscriber list +- Cross-link AMPH Academy feature blog posts to PRD/curriculum + +--- + +## July 2026 Launch Month (Archive) + +> Preserved for reference. Original 4-week launch calendar below. + +## Week 1: Foundation + +### Monday — Blog Post #1 +**Title:** "What is Amazon PPC? A Complete Guide for Filipino VAs" +**Target Keyword:** what is amazon ppc +**Type:** Pillar content (2,000+ words) +**CTA:** Download PPC Glossary → email capture +**Status:** Draft exists in Adcraft Academy (1.1-what-is-ppc.mdx) + +### Wednesday — YouTube Video #1 +**Title:** "Amazon PPC Explained in 5 Minutes" +**Format:** Screen recording + face cam +**Script:** Hook → What is PPC → Why it pays → How to start +**CTA:** Subscribe + link to blog post +**Status:** Script needed + +### Friday — TikTok/Reels x3 +**Clip 1:** "₱15k to ₱80k — Here's How" (60s story) +**Clip 2:** "What is Amazon PPC?" (30s definition) +**Clip 3:** "PPC Specialist vs General VA" (30s comparison) +**Status:** Scripts needed + +### Sunday — Email #1 (Welcome Sequence) +**Subject:** "You're in. Here's what happens next." +**Content:** Welcome, Coach intro, what to expect, first resource +**Status:** Copy needed + +--- + +## Week 2: Data + Social Proof + +### Monday — Blog Post #2 +**Title:** "Amazon PPC Specialist Salary Philippines: How Much Can You Earn?" +**Target Keyword:** amazon pva salary philippines +**Type:** Data post (1,500+ words) +**CTA:** Income Calculator tool → email capture +**Status:** Research needed (gather salary data) + +### Wednesday — YouTube Video #2 +**Title:** "Day in the Life of a PPC Specialist" +**Format:** Vlog-style, show real work +**Script:** Morning routine → Client work → Tools used → Earnings +**CTA:** Enroll in PPC Foundations +**Status:** Script needed + +### Friday — TikTok/Reels x3 +**Clip 1:** "How Much Do PPC VAs Earn?" (salary breakdown) +**Clip 2:** "My Morning as a PPC Specialist" (routine) +**Clip 3:** "3 Tools Every PPC Specialist Needs" (tips) +**Status:** Scripts needed + +### Sunday — Email #2 (Value) +**Subject:** "The PPC metric that determines your income" +**Content:** ACOS explanation, why it matters, quick tip +**CTA:** Read full blog post +**Status:** Copy needed + +--- + +## Week 3: Tactical Content + +### Monday — Blog Post #3 +**Title:** "How to Become an Amazon PPC Specialist (Step-by-Step)" +**Target Keyword:** how to become amazon ppc specialist +**Type:** Guide (2,000+ words) +**CTA:** Download 30-Day Roadmap → email capture +**Status:** Draft exists in Interview Lab (30-day-upskilling-roadmap.pdf) + +### Wednesday — YouTube Video #3 +**Title:** "Live Campaign Audit — Real Amazon Account" +**Format:** Screen share, walk through real campaign +**Script:** Setup → Metrics → Problems found → Fixes applied +**CTA:** "Want me to audit YOUR campaigns? Enroll now." +**Status:** Need client permission or use demo account + +### Friday — TikTok/Reels x3 +**Clip 1:** "How I Land ₱80k Clients" (3 tips) +**Clip 2:** "Red Flags in Amazon Campaigns" (common mistakes) +**Clip 3:** "Student Win: From ₱15k to ₱60k" (testimonial) +**Status:** Scripts needed, need real student for testimonial + +### Sunday — Email #3 (Social Proof) +**Subject:** "She was earning ₱15k. Now she charges ₱80k." +**Content:** Student story (need real details from Maria/James/Liza) +**CTA:** "Your journey starts here → Enroll" +**Status:** Need real testimonial details + +--- + +## Week 4: Conversion Push + +### Monday — Blog Post #4 +**Title:** "Amazon PPC vs General VA: Why Specialists Earn 3x More" +**Target Keyword:** amazon ppc vs general va +**Type:** Comparison (1,500+ words) +**CTA:** "Choose your path → Enroll" +**Status:** Outline needed + +### Wednesday — YouTube Video #4 +**Title:** "What I'd Do Starting From Zero (2026 Edition)" +**Format:** Face cam, direct to camera +**Script:** If I were a VA today → Steps I'd take → Timeline → Income projection +**CTA:** "Follow my exact system → Enroll" +**Status:** Script needed + +### Friday — TikTok/Reels x3 +**Clip 1:** "If I Started Over as a VA" (advice) +**Clip 2:** "₱2,999 vs ₱80k/month — The Math" (ROI pitch) +**Clip 3:** "Last 2 Spots This Month" (urgency) +**Status:** Scripts needed + +### Sunday — Email #4 (Urgency) +**Subject:** "⏰ 2 spots left. Here's what you're missing." +**Content:** Recap value, show results, urgency, final CTA +**CTA:** "Enroll now before spots close" +**Status:** Copy needed + +--- + +## Ongoing Content (Weekly) + +### Facebook Group Posts (3x/week) +- Monday: PPC Tip of the Week +- Wednesday: Student Spotlight or Q&A +- Friday: Industry News or Hot Take + +### LinkedIn Posts (2x/week) +- Tuesday: Professional insight on Amazon advertising +- Thursday: Data point or case study + +--- + +## Content Production Checklist + +### Per Blog Post +- [ ] Outline (30 min) +- [ ] Draft (1-2 hours) +- [ ] SEO optimization (30 min) +- [ ] Images/graphics (30 min) +- [ ] Internal links (15 min) +- [ ] Publish + social share (15 min) +- **Total: ~4 hours/post** + +### Per YouTube Video +- [ ] Script (1 hour) +- [ ] Record (30 min) +- [ ] Edit (1-2 hours) +- [ ] Thumbnail (30 min) +- [ ] Upload + optimize (30 min) +- **Total: ~4 hours/video** + +### Per TikTok/Reel +- [ ] Script (15 min) +- [ ] Record (10 min) +- [ ] Edit (20 min) +- [ ] Upload + caption (10 min) +- **Total: ~1 hour/clip** + +--- + *Calendar is execution-ready. Block time, produce content, publish consistently.* diff --git a/docs/architecture.md b/docs/architecture.md index 8a241ae..a46c18d 100644 --- a/docs/architecture.md +++ b/docs/architecture.md @@ -1,6 +1,6 @@ # Architecture — ProjectAmazonPH -**Version:** 1.0 | **Updated:** 2026-07-02 +**Version:** 1.1 | **Updated:** 2026-08-21 (refresh) --- @@ -14,9 +14,9 @@ ProjectAmazonPH │ └── Promise: "From Zero to ₱80k+/Month" │ ├── Products -│ ├── PPC Foundations (₱2,999) — Self-paced -│ ├── Accelerated Mastery (₱5,999) — 60-day coaching -│ └── Ultimate Transformation (₱9,999) — 1-on-1 mentorship +│ ├── PPC Foundations (₱2,999) — Self-paced ✅ Live +│ ├── Accelerated Mastery (₱5,999) — 60-day coaching ✅ Live +│ └── Ultimate Transformation (₱9,999) — 1-on-1 mentorship ✅ Live │ ├── Distribution Channels │ ├── Facebook — Page (Upskill Pilipinas) + Group (Project Amazon.PH) @@ -24,10 +24,12 @@ ProjectAmazonPH │ ├── LinkedIn — ph.linkedin.com/in/ryandabao │ └── Website — projectamazonph-courses.netlify.app │ -└── Platform (via PPC Companion) - ├── Student Portal - ├── Course Delivery (LMS) - └── Community Features +└── Platform (AMPH Academy v2) + ├── Student Portal ✅ Live + ├── Course Delivery — 8 modules, 31 MDX lessons ✅ Live + ├── Gamification — 17 badges, XP, streaks, leaderboard ✅ Live + ├── Certificate generation ✅ Live + └── Community Features ⏳ Planned ``` --- @@ -132,7 +134,7 @@ Action | Social Media Management | Meta Business Suite | | Content Creation | Canva, CapCut | | Landing Pages | Netlify | -| Course Platform | PPC Companion (custom Next.js app) | +| Course Platform | AMPH Academy v2 (custom Next.js 16 app — amph-academy.vercel.app) | | Email Marketing | Planned (ConvertKit/MailerLite) | | Payment Processing | Planned (GCash/PayMaya/Stripe) | | Analytics | Google Analytics, Meta Pixel | diff --git a/docs/decisions.md b/docs/decisions.md index 840dfee..df68def 100644 --- a/docs/decisions.md +++ b/docs/decisions.md @@ -1,5 +1,7 @@ # Architecture Decision Records — ProjectAmazonPH +**Last updated:** 2026-08-21 (refresh — see `MASTER-PLAN.md` Phase 3 for current decision cadence) + --- ## ADR-001: Orange + Navy Brand Colors @@ -75,11 +77,12 @@ **Context:** Off-the-shelf LMS platforms (Teachable, Thinkific) charge recurring fees and limit customization. Building on Next.js gives full control and integrates with existing PPC tools. -**Decision:** Build custom training platform using Next.js 16 (PPC Companion project) instead of using existing LMS platforms. +**Decision:** Build custom training platform using Next.js 16 (AMPH Academy v2 — `amph-academy.vercel.app`) instead of using existing LMS platforms. **Consequences:** - ✅ Full control over features and pricing -- ✅ Integrated with PPC tools (Campaign Builder, etc.) +- ✅ Integrated with PPC tools (Campaign Builder, Bid Elevator, STR Triage Arena) - ✅ No recurring platform fees +- ✅ Live since 2026-Q2 with 8 modules, 31 lessons, 17 badges - ⚠️ Development time and maintenance cost - ⚠️ Must build features that exist out-of-the-box in LMS platforms diff --git a/interview-lab-ui-fix-plan.md b/interview-lab-ui-fix-plan.md index 725d442..a19649a 100644 --- a/interview-lab-ui-fix-plan.md +++ b/interview-lab-ui-fix-plan.md @@ -1,5 +1,13 @@ # 🪖 Interview Lab — UI Production Fix Plan +> **Note (2026-08-21):** This file is a UI production fix plan for the `Interview-lab` app. It belongs in the [Interview-lab repo](https://github.com/projectamazonph/Interview-lab) as `docs/ui-fix-plan.md`, not in the org profile repo. Keeping it here as a redirect pointer for the Aug 2026 docs refresh. +> +> **Action item:** Move this file to `projectamazonph/Interview-lab/docs/ui-fix-plan.md` in a follow-up PR. + +--- + +# 🪖 Interview Lab — UI Production Fix Plan + **Issue:** Overlapping/overflowing text inside text boxes and cards. **Root Cause:** Two design systems fighting each other: 1. **Glass design system** (custom: GlassCard, GlassButton, GlassInput) — uses `rounded-[2rem]`, `backdrop-blur-xl`, `bg-glass/80`, glass borders diff --git a/marketing/MARKETING-STRATEGY.md b/marketing/MARKETING-STRATEGY.md index b91e313..fe6e549 100644 --- a/marketing/MARKETING-STRATEGY.md +++ b/marketing/MARKETING-STRATEGY.md @@ -1,7 +1,8 @@ # ProjectAmazonPH — Marketing Strategy -**Version:** 1.0 -**Date:** June 25, 2026 +**Version:** 1.1 +**Date:** 2026-08-21 (refresh) +**Originally authored:** June 25, 2026 **Objective:** Grow from current landing page to systematic client acquisition engine. --- @@ -20,7 +21,7 @@ - ✅ Two blog posts drafted (journey + technical) - ✅ Facebook Page — Upskill Pilipinas (@projectamazonph) - ✅ Facebook Group — Project Amazon.PH (3158233264458437) -- ✅ LinkedIn — Ryan Roland Dabao (1.8k followers, 500+ connections) +- ✅ LinkedIn — Ryan Roland Dabao (1.8k followers as of 2026-06-25 — verify current count) - ✅ YouTube — @RyanRolandDabao (channel exists, needs content) ### What's Missing diff --git a/seo/SEO-PLAN.md b/seo/SEO-PLAN.md index 9329481..aa0bab0 100644 --- a/seo/SEO-PLAN.md +++ b/seo/SEO-PLAN.md @@ -1,6 +1,8 @@ # ProjectAmazonPH — SEO Plan -**Date:** June 25, 2026 +**Version:** 1.1 +**Date:** 2026-08-21 (refresh) +**Originally authored:** June 25, 2026 **Goal:** Rank for high-intent Amazon PPC training keywords in the Philippines. --- @@ -84,7 +86,7 @@ projectamazonph.com/ ├── / (landing page) ├── /blog/ │ ├── /blog/what-is-amazon-ppc/ -│ ├── /blog/amazon-ppc-specialary-salary-philippines/ +│ ├── /blog/amazon-ppc-specialist-salary-philippines/ │ ├── /blog/how-to-become-amazon-pva/ │ └── /blog/[post-slug]/ ├── /tools/ diff --git a/tool-audit/TOOL-AUDIT.md b/tool-audit/TOOL-AUDIT.md index f2be65e..1e90a1e 100644 --- a/tool-audit/TOOL-AUDIT.md +++ b/tool-audit/TOOL-AUDIT.md @@ -1,30 +1,25 @@ # ProjectAmazonPH — Tool Audit -**Date:** June 25, 2026 +**Version:** 1.1 +**Date:** 2026-08-21 (refresh) +**Originally authored:** June 25, 2026 **Purpose:** Inventory existing tools, identify gaps, map what's needed for marketing/SEO/content. --- ## 1. Existing Assets (What You Have) -### PPC Companion (Next.js App) -**Path:** `/storage/emulated/0/Hermes Projects/ppc-companion/` -**Status:** Phase 5 complete, production-ready -**Features:** -- 8-12 week curriculum delivery -- Auto-graded quizzes -- Interactive exercises -- Student progress tracking -- Cohort management -- Admin dashboard -- JWT auth, CSRF, rate limiting -- 121 source files, 1,778-line course-data.ts +### AMPH Academy (formerly PPC Companion) — Next.js App +**Repo:** https://github.com/projectamazonph/amph-v2 +**Status:** ✅ Live (PRD v2.1, 2026-08-21) — 8 modules, 31 MDX lessons, 17 badges, certificate generation +**Architecture:** Next.js 16, Prisma 7, SQLite, JWT auth (jose, HttpOnly cookies), Tailwind, shadcn/ui, Framer Motion, Zustand +**Deployment:** Vercel — amph-academy.vercel.app -**Marketing Use:** Core delivery platform. Can replace PDF-based training with interactive experience. Premium positioning vs competitors. +**Marketing Use:** Core delivery platform. Replaces PDF-based training with interactive experience. Premium positioning vs competitors. ### Interview Lab (Next.js App) -**Path:** `/storage/emulated/0/Hermes Projects/Interview-lab/` -**Status:** Deployed on Vercel +**Repo:** https://github.com/projectamazonph/Interview-lab +**Status:** ✅ Deployed on Vercel **Features:** - AI-powered mock interviews (Puter.js) - Resume coaching @@ -35,7 +30,7 @@ **Marketing Use:** Lead magnet (free tier) + upsell to paid coaching. Email capture vehicle. ### Downloadable Assets (26 Files) -**Path:** `/storage/emulated/0/Hermes Projects/Interview-lab/public/downloads/` +**Path:** `Interview-lab/public/downloads/` (in the Interview-lab repo) | Asset | Type | Marketing Use | |-------|------|---------------| @@ -65,26 +60,27 @@ **Marketing Use:** Lead magnets (email capture), content upgrades (blog post bonuses), free tools (SEO + trust). -### Adcraft Academy (Curriculum Content) -**Path:** `/storage/emulated/0/Hermes Projects/Adcraft-Academy/` -**Status:** Curriculum written (7+ modules) +### AMPH Academy Curriculum (Adcraft Academy — now AMPH Academy v2) +**Repo:** https://github.com/projectamazonph/amph-v2 +**Status:** ✅ Live with 8 modules, 31 MDX lessons **Modules:** - 0-onboarding (3 lessons) - 1-foundations (5 lessons) +- 2-keyword-research (4 lessons) +- 3-listing-optimization (3 lessons) - 4-campaign-architecture (4 lessons) +- 5-portfolio-strategy (3 lessons) - 6-bidding-lab (3 lessons) - 7-search-term-triage (3 lessons) +- 8-competitive-intelligence (3 lessons) -**Marketing Use:** Blog content source, YouTube script source, course material for PPC Companion. +**Marketing Use:** Blog content source, YouTube script source, course material. ### Two Blog Posts (Drafted) -**Path:** `/storage/emulated/0/Hermes Projects/blog-hermes-journey.md` -**Path:** `/storage/emulated/0/Hermes Projects/blog-hermes-technical.md` -**Status:** Written, not published +**Status:** Verify if published — these were first drafts from June 2026 **Marketing Use:** Publish as first blog posts. Journey post = trust building. Technical post = authority. ### Second Brain (Knowledge Base) -**Path:** `/root/storage/Documents/SecondBrain/` **Content:** Amazon PPC fundamentals, ADCP protocol, MCP server landscape, workflow patterns **Marketing Use:** Content source, research foundation, industry expertise proof. @@ -168,7 +164,7 @@ ## 4. Existing Tool → Marketing Map ``` -PPC Companion ──────→ Course delivery platform (premium positioning) +AMPH Academy ────────→ Course delivery platform (premium positioning) └─→ Interactive learning vs PDF competitors Interview Lab ───────→ Lead magnet (free tier) @@ -178,7 +174,7 @@ Interview Lab ───────→ Lead magnet (free tier) └─→ Content upgrades (blog bonuses) └─→ Free tools (SEO + trust) -Adcraft Content ─────→ Blog posts (source material) +AMPH Academy Content ─→ Blog posts (source material) └─→ YouTube scripts └─→ Course material