I'm a digital product and web operations leader based in Jacksonville, Florida.

By day, I'm the Digital Media Director at WJCT Public Media, where I lead digital products, web infrastructure, and platform strategy across sites, newsletters, podcasts, and audience systems.

Outside of that, I'm the Founder and Executive Director of JaxPlays, a nonprofit focused on preserving the past, promoting the present, and propelling the future of live theatre in Jacksonville.

And because apparently I don't believe in free time, I also build weird and useful things with AI agents, self-hosted tools, WordPress, Hugo, and home lab infrastructure.

• Public media digital strategy
• WordPress development and platform operations
• AI-assisted workflows and multi-agent systems
• Nonprofit and community-focused web projects
• Theatre criticism, arts coverage, and audience engagement
• Self-hosted infrastructure and homelab experiments

• Managing digital products and web operations for WJCT
• Growing JaxPlays as a nonprofit arts and journalism project
• Building and operating OpenClaw, a multi-agent AI framework for real-world coordination work
• Making internal tools that are actually useful instead of just "AI demos"

Languages & markup

Frameworks, platforms & publishing

AI & agents

Dev tools & automation

Infra & self-hosting

• I like systems that are useful, durable, and a little opinionated.
• I care a lot about documentation, operational clarity, and not building fragile nonsense.
• I'm equally at home in a CMS, a terminal, a nonprofit planning doc, or a theatre review.
• If something can be automated responsibly, I'm probably already thinking about it.

• WJCT Public Media — digital media, publishing, infrastructure, product operations
• JaxPlays — nonprofit theatre coverage, community outreach, arts reporting
• OpenClaw — AI agents, automation, operational tooling
• Homelab / side projects — self-hosting, experimentation, and occasional chaos

• RayHollister.com: https://rayhollister.com
• JaxPlays: https://jaxplays.org
• WJCT: https://www.wjct.org

I somehow ended up in the overlap between public media, theatre, AI orchestration, and reverse-engineering smart home nonsense, which is either a niche or a cry for help.