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Note book-cut posts in the BookCta as a marketing hook#1908

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Jul 11, 2026
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Note book-cut posts in the BookCta as a marketing hook#1908
benbalter merged 1 commit into
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Posts that were cut from or adapted from Open & Async now say so explicitly, turning the book's provenance into a soft marketing hook. Rather than hardcoding a prose line in each post (which would go stale at the July 21 launch when the sitewide BookCta flips to buy-now), the note is driven through the auto-appended CTA — one source of truth, launch-aware.

How it works

  • New bookRelation front-matter field ('adapted' | 'cut'), threaded schema → post route → PostLayoutBookCta.
  • BookCta swaps its inline headline:
    • adapted → "This post is adapted from the book."
    • cut → "This post didn't make the book's final cut."
    • default (unset) → unchanged: "Like this post? It's becoming a book."

Posts marked (all cut)

  • reorgs-happen
  • the-brag-doc
  • one-on-one-playbook
  • no-agenda-no-meeting

The upcoming work-loudly post (#1900) is adapted and gets its flag on that branch; it renders once this plumbing merges to main.

npm run check passes clean.

🤖 Generated with Claude Code

Posts that were cut from or adapted from Open & Async now say so explicitly
as a soft marketing hook, driven through the auto-appended BookCta rather than
inline prose so it stays a single source of truth and survives the launch-day
CTA flip without going stale.

- New `bookRelation` front-matter field ('adapted' | 'cut') threaded through
  the post route and PostLayout into BookCta, which swaps its inline headline.
- Mark the four cut-from-the-book posts: reorgs-happen, the-brag-doc,
  one-on-one-playbook, no-agenda-no-meeting.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
@benbalter
benbalter merged commit a0ff4b8 into main Jul 11, 2026
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@benbalter
benbalter deleted the book-lineage-cta branch July 11, 2026 02:53
benbalter added a commit that referenced this pull request Jul 11, 2026
Sets bookRelation: adapted so the auto-appended BookCta says the post is
adapted from Open & Async — a soft marketing hook. Renders once the CTA
plumbing (#1908) lands on main.

Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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