🚀 DO NOT MERGE BEFORE JULY 21 — Launch Open & Async (post live + buy-now CTAs)#1912
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🚀 DO NOT MERGE BEFORE JULY 21 — Launch Open & Async (post live + buy-now CTAs)#1912benbalter wants to merge 1 commit into
benbalter wants to merge 1 commit into
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Launch day (July 21, 2026) is a coupled change: nothing gates on post date, so the post going live and the sitewide promos flipping to buy-now must ship together (shipping the CTA flip early caused #1899). - Unhide the launch post (published: false → true). - BookCta.astro: teaser → buy-now on both variants ("Out now" / "Buy it — bookPrice"), matching the marketing site and BookLaunchCta. Add a featured-card aria-label and brand focus-visible rings while there. - BookLaunchCta.astro: buy links now use a launch-post-specific utm_source; add focus-visible rings. - feed.xml.ts: same buy-now flip for the RSS/email CTA, with an email utm_source so that surface is measurable. - config.ts: distinct per-surface utm_source (matching the site-wide benbalter-<surface> convention) so each buy surface is attributable. - Reframe the "cut" book-lineage headline toward abundance. - Regenerate the homepage hero banner (header.jpg) "COMING JULY 21, 2026" → "OUT NOW" from the marketing repo's banner generator. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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What this does
Flips the site from pre-launch teaser → buy-now, as one coupled change (the post gate and the sitewide promos must ship together):
2026-07-21-open-and-async.mdx:published: false → true.BookCta(homepage/about featured + inline-on-posts): "Coming July 21 / Get notified" → "Out now" / "Buy it — $9.99".BookLaunchCta(the launch post's bespoke CTA): unchanged copy (already buy-now); buy links now carry a launch-post-specificutm_source.feed.xml.ts): same buy-now flip, with an email-specificutm_source.header.jpg): regenerated "COMING JULY 21, 2026" → "OUT NOW" from the marketing repo's banner generator (same design/dimensions).Also folded in (from a blind design + marketing consult)
utm_sourcein the existing site-widebenbalter-<surface>convention, so the launch post, everyday CTA, and email are each measurable (previously all collapsed to the generic source).aria-label(was a run-on accessible name) and all buy CTAs get a brandfocus-visiblering.Verification
npm run check— 0 errorsutm_source)npm run build— pass; confirmed the now-published post renders with buy-now copy and thefocus-visibleutilities emit CSSOut of scope
The marketing site itself (open-and-async.com) flips via its own launch runbook in
~/projects/open-and-async-site— this PR only touches ben.balter.com.🤖 Generated with Claude Code