Marketing lead for B2B tech startups and scaleups. Embedded in the team, owning strategy and execution, from brand through demand gen to the operational set-up underneath.
Ghent, Belgium 🇧🇪
This is the system I run on, published in the open. First piece is the context layer: what a company knows about itself, written down so people and agents work from the same source.
Currently:
- Making AI part of everyday marketing
- Finding out what actually works and what doesn't. From doing it.
- Writing about the work (when I can) on Substack