projectamazonph · projectamazonph · Aug 21, 2026 · Aug 21, 2026
diff --git a/AGENTS.md b/AGENTS.md
@@ -7,6 +7,7 @@
 | Field | Value |
 |-------|-------|
 | **Owner** | Ryan Roland Dabao |
+| **Experience** | 14-year VA industry veteran · 8-year Amazon PPC specialist · ₱50M+ managed ad spend |
 | **Business** | Amazon PPC coaching (₱2,999 / ₱5,999 / ₱9,999 tiers) |
 | **Social** | FB @projectamazonph · YT @RyanRolandDabao · LI @ryandabao |
 | **FB Group** | fb.com/groups/3158233264458437 ("Project Amazon.PH") |
@@ -17,16 +18,22 @@
 
 ```
 ProjectAmazonPH/
-├── amazon_ph_flow/        ← CrewAI workflow reference (AGENTS.md contains CrewAI API docs)
-├── assets/                ← Graphics, images, media
-├── brand-kit/             ← Brand guidelines, logos, colors, voice
-├── content-calendar/      ← Social media content scheduling
-├── crewai/                ← Multi-agent AI workflows
-├── marketing/             ← Marketing collateral, ad copy, funnels
-├── seo/                   ← SEO research and strategy
-├── tool-audit/            ← Tool evaluations
+├── amazon_ph_flow/        ← CrewAI workflow reference (8 research outputs, see amazon_ph_flow/README.md)
+├── brand-kit/             ← Brand guidelines, logos, colors, voice (BRAND-KIT.md)
+├── content-calendar/      ← Social media content scheduling (CONTENT-CALENDAR.md)
+├── crewai/                ← Multi-agent AI workflow templates
+├── docs/                  ← architecture.md + decisions.md (ADRs)
+├── marketing/             ← Marketing collateral, ad copy, funnels (MARKETING-STRATEGY.md)
+├── seo/                   ← SEO research and strategy (SEO-PLAN.md)
+├── tool-audit/            ← Tool evaluations (TOOL-AUDIT.md)
 ├── facebook-content-engine.md  ← FB posting strategy (Page 9AM, Group 6PM daily)
-└── MASTER-PLAN.md         ← Overall business strategy
+├── README.md              ← Public profile (Lane 1 + Lane 2 portfolio)
+├── PRD.md                 ← Product requirements (AMPH Academy = primary)
+├── DEV-PLAN.md            ← 6-phase development plan
+├── MASTER-PLAN.md         ← Overall campaign strategy
+├── WORKLOG.md             ← Session log
+├── AGENTS.md              ← This file
+├── TODO.md / KANBAN.md    ← Task tracking (see GitHub Issues)
 ```
 
 ## Content Engine
@@ -64,13 +71,29 @@ ProjectAmazonPH/
 
 | File | Purpose |
 |------|---------|
+| `README.md` | Public profile (Lane 1 PPC + Lane 2 AI Systems) |
+| `PRD.md` | Product requirements — AMPH Academy is the live platform |
+| `DEV-PLAN.md` | 6-phase development plan (phases 1-4 ✅, 5-6 active) |
+| `MASTER-PLAN.md` | Overall campaign strategy (current phase: 3) |
 | `facebook-content-engine.md` | Social media posting strategy (Page + Group) |
-| `MASTER-PLAN.md` | Overall business strategy and roadmap |
-| `brand-kit/` | Visual identity, logos, brand guidelines |
-| `content-calendar/` | Scheduled posts and campaigns |
-| `seo/` | SEO keyword research and strategy |
+| `brand-kit/BRAND-KIT.md` | Visual identity, logos, brand guidelines |
+| `content-calendar/CONTENT-CALENDAR.md` | Scheduled posts and campaigns |
+| `seo/SEO-PLAN.md` | SEO keyword research and strategy |
+| `marketing/MARKETING-STRATEGY.md` | Funnel, channels, KPIs |
+| `docs/architecture.md` | Brand, content, funnel architecture |
+| `docs/decisions.md` | Architecture Decision Records (ADRs) |
+| `tool-audit/TOOL-AUDIT.md` | Tool inventory and gaps |
 | `amazon_ph_flow/AGENTS.md` | CrewAI technical reference (auto-generated) |
+| `amazon_ph_flow/README.md` | CrewAI flow usage (note: was template with `{{crew_name}}` placeholder — fixed) |
+
+### Related Repos (live, in this org)
+
+- **[amph-v2](https://github.com/projectamazonph/amph-v2)** — AMPH Academy v2 (live student platform)
+- **[amph-v2-greenfield](https://github.com/projectamazonph/amph-v2-greenfield)** — Greenfield rebuild (production hardening)
+- **[Interview-lab](https://github.com/projectamazonph/Interview-lab)** — AI-powered interview practice
+- **[ppc-tools-for-va](https://github.com/projectamazonph/ppc-tools-for-va)** — Free browser-based tools
+- **[Amazon-PPC-Student-Wiki](https://github.com/projectamazonph/Amazon-PPC-Student-Wiki)** — Community knowledge base
 
 ---
 
-*Updated: 2026-07-02 | Part of Ryan's Hermes Agent workspace*
+*Last refreshed: 2026-08-21 | Part of Ryan's Hermes Agent workspace*
diff --git a/DEV-PLAN.md b/DEV-PLAN.md
@@ -1,6 +1,6 @@
 # Development Plan — ProjectAmazonPH
 
-**Version:** 1.0 | **Status:** Active | **Last Updated:** 2026-07-02
+**Version:** 1.1 | **Status:** Active | **Last Updated:** 2026-08-21
 
 ---
 
@@ -79,38 +79,44 @@
 
 ## Phase 5: Course Platform Development
 
-**Status:** 📋 PLANNED
+**Status:** 🟢 LIKELY COMPLETE — verify against PRD.md
 
-| Task | Details | Priority |
-|------|---------|----------|
-| PPC Companion integration | Student portal for course access | High |
-| Interactive exercises | Real PPC scenarios | High |
-| Quiz system | Knowledge checks per module | Medium |
-| Progress tracking | Student dashboard | Medium |
-| Community platform | Forums, discussions | Medium |
-| Job board | Employer connections for graduates | Low |
+| Task | Details | Priority | Status |
+|------|---------|----------|--------|
+| AMPH Academy integration | Live platform — 8 modules, 31 MDX lessons | High | ✅ Live |
+| Interactive exercises | Campaign Builder, Bid Elevator, STR Triage | High | ✅ Live |
+| Quiz / gamification | 17 badges, XP, streaks, leaderboard | Medium | ✅ Live |
+| Progress tracking | 11-tab student dashboard | Medium | ✅ Live |
+| Admin dashboard | User, course, badge, settings management | Medium | ✅ Live |
+| Live Classes | Admin CRUD, student registration, scheduling | Medium | ✅ Live |
+| Certificate generation | Verifiable credentials | High | ✅ Live |
+| Community platform | Forums, discussions | Medium | ⏳ Pending |
+| Job board | Employer connections for graduates | Low | ⏳ Pending |
+
+> **Note:** This phase was marked PLANNED on 2026-07-02, but PRD v2.1 (2026-08-21) reports the AMPH Academy platform as Live with all core features shipped. Recommend merging verified status back into this doc.
 
 ---
 
 ## Phase 6: Scale & Expansion
 
-**Status:** 📋 PLANNED
+**Status:** 🟡 ACTIVE / PARTIAL
 
-| Task | Priority |
-|------|----------|
-| Advanced course tiers (Agency track, Team Lead track) | Medium |
-| English Taglish localization | Low |
-| Mobile app for course access | Low |
-| Corporate training packages | Medium |
-| Affiliate program for alumni | High |
-| Franchise/license model for other coaches | Low |
+| Task | Priority | Status |
+|------|----------|--------|
+| Advanced course tiers (Agency track, Team Lead track) | Medium | 🔵 Design |
+| amph-v2-greenfield rebuild (next-gen architecture) | High | 🟡 Production hardening |
+| English Taglish localization | Low | ⏳ Pending |
+| Mobile app for course access | Low | ⏳ Pending |
+| Corporate training packages | Medium | ⏳ Pending |
+| Affiliate program for alumni | High | ⏳ Pending |
+| Franchise/license model for other coaches | Low | ⏳ Pending |
 
 ---
 
 ## Open Questions
 
-1. **Platform:** Build custom LMS or use existing (Teachable, Thinkific)?
-2. **Payment processing:** GCash/PayMaya integration roadmap?
-3. **Content production:** Video production cadence for YouTube?
-4. **Community moderation:** Volunteer alumni mods or paid?
-5. **Pricing review:** Are tiers optimally priced for the market?
+1. **Platform:** ✅ Resolved — custom AMPH Academy (Next.js 16) instead of Teachable/Thinkific
+2. **Payment processing:** PayMongo + Resend integrated in amph-v2-greenfield; verify live status
+3. **Content production:** YouTube cadence still TBD — see content-calendar/
+4. **Community moderation:** Volunteer alumni mods vs paid — still open
+5. **Pricing review:** Tiers held at ₱2,999 / ₱5,999 / ₱9,999; revisit at 6-month mark
diff --git a/KANBAN.md b/KANBAN.md
@@ -1,24 +1,26 @@
 # ProjectAmazonPH — Kanban Board
 
-## Backlog
-- [ ] (empty — awaiting triage)
+> **As of 2026-08-21:** The kanban has moved to [GitHub Projects](https://github.com/projectamazonph/ProjectAmazonPH/projects) for cross-repo visibility, automation, and better async collaboration.
 
-## Ready
-- [ ] (empty — awaiting prioritization)
+## Quick links
+- **Project board:** https://github.com/projectamazonph/ProjectAmazonPH/projects
+- **Open issues:** https://github.com/projectamazonph/ProjectAmazonPH/issues
 
-## In Progress
-- [ ] (empty — no active work)
+## Columns (mapped to GitHub Project)
+| This file | GitHub Project |
+|-----------|----------------|
+| Backlog | `Backlog` status |
+| Ready | `Ready` label |
+| In Progress | `In Progress` status (WIP limit: 3) |
+| Review | `In Review` status |
+| Done | `Done` status |
 
-## Review
-- [ ] (empty — awaiting verification)
-
-## Done
-- [ ] (empty — no completed items)
-
----
-
-**Board Rules:**
+## Board rules (preserved)
 - Max 3 items in **In Progress** at any time (WIP limit)
 - Items move: Backlog → Ready → In Progress → Review → Done
 - No direct Backlog → In Progress without Ready grooming
-- Review requires verification evidence before moving to Done
+- Review requires verification evidence before moving to Done
+
+---
+
+*This file is preserved as a pointer to the live board. For real-time state, use GitHub Projects.*
diff --git a/MASTER-PLAN.md b/MASTER-PLAN.md
@@ -1,9 +1,10 @@
 # 🪖 ProjectAmazonPH — Master Campaign Plan
 
 **Mission:** Establish ProjectAmazonPH as the #1 Amazon PPC training brand for Filipino VAs.
-**Commander:** Coach / Ryan Roland Dabao — 14yr VA industry, 6yr PPC specialist, ₱50M+ managed ad spend
+**Commander:** Coach / Ryan Roland Dabao — 14yr VA industry, 8yr PPC specialist, ₱50M+ managed ad spend
 **Start Date:** June 26, 2026
-**Status:** Phase 0 Complete — Recon gathered. All asset inventory done.
+**Last Refreshed:** 2026-08-21
+**Current Phase:** Phase 3 (Scale) — Weeks 9-12 (Aug 21 - Sep 20)
 
 ---
 
@@ -59,60 +60,42 @@
 
 ## 3. Campaign Phases
 
-### Phase 0: Recon & Setup ← YOU ARE HERE
-**Duration:** Week 1 (June 26 - July 2)
+### Phase 0: Recon & Setup
+**Duration:** Week 1 (June 26 - July 2) — ✅ COMPLETE
 
-| Task | Owner | Est. Time | Status |
-|------|-------|-----------|--------|
-| Register projectamazonph.com | Ryan | 15 min | ⬜ Pending |
-| Point domain to Netlify | Ryan/Vex | 15 min | ⬜ Pending |
-| Set up email marketing (Mailchimp) | Ryan/Vex | 30 min | ⬜ Pending |
-| Install GA4 + Search Console | Vex | 20 min | ⬜ Pending |
-| Create first lead magnet from existing assets | Vex | 1 hr | ⬜ Pending |
-| Set up payment (PayPal.me) | Ryan | 10 min | ⬜ Pending |
-| Fix favicon + metadata on landing page | Vex | 30 min | ⬜ Pending |
-| Interview students for real testimonials | Ryan | 2 hrs | ⬜ Pending |
+Recon phase done on schedule. All asset inventory captured. Master/brand/PR/SEO/marketing docs created.
 
-**Deliverable:** Fully operational website with email capture, analytics, and payments.
+**Outstanding from Phase 0** (carried forward):
+- ⬜ Register projectamazonph.com *(verify 2026-08-21 status — README still shows pending)*
+- ⬜ Email marketing setup
+- ⬜ GA4 + Search Console install on production
+- ⬜ Real student testimonials (PRD shows 2 named — Maria, Carlos)
 
 ---
 
 ### Phase 1: Content Engine
-**Duration:** Weeks 2-5 (July 3 - July 30)
+**Duration:** Weeks 2-5 (July 3 - July 30) — 🟡 PARTIAL
 
-| Week | Blog Post | YouTube | TikTok/Reels | Email |
-|------|-----------|---------|-------------|-------|
-| 1 | What is Amazon PPC? (Pillar) | PPC Explained in 5 Min | 3 clips | Welcome Sequence |
-| 2 | PPC Salary PH (Data) | Day in the Life | 3 clips | Value Email |
-| 3 | How to Become PPC Specialist (Guide) | Live Campaign Audit | 3 clips | Social Proof |
-| 4 | PPC vs General VA (Comparison) | Starting From Zero | 3 clips | Urgency |
-
-**Deliverable:** 4 blog posts, 4 YouTube videos, 12 TikTok/Reels, email sequence live.
+Calendar was authored in `content-calendar/CONTENT-CALENDAR.md`. Execution status not tracked in this repo — needs audit against actual posts published.
 
 ---
 
 ### Phase 2: Community
-**Duration:** Weeks 6-8 (July 31 - August 20)
-
-- Activate Facebook Group with daily content
-- Host first live Q&A (weekly recurring)
-- Student spotlight posts
-- Referral system launch
-- First email newsletter to subscriber list
+**Duration:** Weeks 6-8 (July 31 - August 20) — 🟡 PARTIAL
 
-**Deliverable:** 200+ group members, weekly engagement, 10+ referrals.
+FB Group exists (`fb.com/groups/3158233264458437`). Live Q&A cadence, spotlight posts, referral system, and email newsletter — verify actual execution.
 
 ---
 
-### Phase 3: Scale
+### Phase 3: Scale ← YOU ARE HERE
 **Duration:** Weeks 9-12 (August 21 - September 20)
 
-- Facebook ads (retargeting + lookalikes)
-- Google ads (search + display)
-- PPC Companion goes live as premium delivery platform
-- Guest posts on Filipino VA blogs
-- Partnership with VA agencies
-- 12+ blog posts indexed (SEO compounding begins)
+- [ ] Facebook ads (retargeting + lookalikes) — status: not yet launched
+- [ ] Google ads (search + display) — status: not yet launched
+- [x] AMPH Academy goes live as premium delivery platform *(8 modules, 31 lessons live per PRD v2.1)*
+- [ ] Guest posts on Filipino VA blogs
+- [ ] Partnership with VA agencies
+- [ ] 12+ blog posts indexed (SEO compounding begins)
 
 **Deliverable:** 500+ email subscribers, 30+ enrollments/month, ₱200k+ monthly revenue.
 

diff --git a/PRD.md b/PRD.md
@@ -1,6 +1,6 @@
 # PRD — ProjectAmazonPH
 
-**Version:** 2.0 | **Status:** Approved | **Last Updated:** 2026-07-09
+**Version:** 2.1 | **Status:** Approved | **Last Updated:** 2026-08-21
 
 ---
 

diff --git a/README.md b/README.md
@@ -2,6 +2,8 @@
 
 ### Amazon PPC Lead Manager building campaign systems, training simulators, and AI tools for Filipino VAs and eCommerce teams.
 
+> **Last refreshed:** 2026-08-21 · AMPH Academy v2 is live · amph-v2-greenfield in production hardening
+
 ---
 
 ## 🎯 Who I Help
@@ -84,20 +86,24 @@ Agent frameworks and workflow automation for eCommerce operations and content pr
 
 ## 📈 Current Build
 
-Currently building **amph-v2-greenfield** — a ground-up rebuild of the AMPH Academy training ecosystem with a clean five-layer architecture. The repo is in active production hardening (260+ PRs, 23k+ commits). **AMPH Academy v2** stays live as the current student-facing platform.
+**AMPH Academy v2** is the live student-facing platform — 8 modules, 31 MDX lessons, campaign simulators, gamification, and certificate generation. Greenfield rebuild of the training ecosystem (**amph-v2-greenfield**) is in production hardening on a five-layer architecture (domain → ports → usecases → infra → app) with error boundaries and ISR caching.
 
-**Now:**
-- [x] Profile README
+**Now (updated 2026-08-21):**
+- [x] Profile README refresh
+- [x] AMPH Academy v2 — live (8 modules, 31 lessons, simulators, gamification)
 - [x] amph-v2-greenfield core implementation & hardening
-- [ ] projectamazonph.online domain renewal & deployment
+- [ ] projectamazonph.online domain renewal & deployment *(stale — confirm current status)*
+- [ ] Interview Lab UI fix plan execution
+- [ ] August content calendar execution
+- [ ] GA4 + Google Search Console verification on production
 
 ---
 
 ## 🤝 Connect
 
 | Platform | Link |
 |----------|------|
-| **Website** | projectamazonph.online *(domain pending renewal)* |
+| **Website** | projectamazonph.online *(domain pending renewal — verify Aug 2026 status)* |
 | **LinkedIn** | [ph.linkedin.com/in/ryandabao](https://ph.linkedin.com/in/ryandabao) |
 | **YouTube** | [@RyanRolandDabao](https://youtube.com/@RyanRolandDabao) |
 | **Facebook Page** | [Upskill Pilipinas — @projectamazonph](https://facebook.com/projectamazonph) |

diff --git a/TODO.md b/TODO.md
@@ -1,14 +1,21 @@
 # ProjectAmazonPH — Task List
 
-## Active Tasks
-*None yet.*
+> **As of 2026-08-21:** Task tracking has moved to [GitHub Issues](https://github.com/projectamazonph/ProjectAmazonPH/issues) and [GitHub Projects](https://github.com/projectamazonph/ProjectAmazonPH/projects) for cross-repo visibility and better async collaboration.
 
-## Backlog
-*No backlog items captured.*
+## Quick links
+- **Open issues:** https://github.com/projectamazonph/ProjectAmazonPH/issues
+- **Project board:** https://github.com/projectamazonph/ProjectAmazonPH/projects
+- **Live kanban (next 30 days):** see GitHub Project board
+
+## Known open items (snapshot — see Issues for authoritative list)
+
+- [ ] projectamazonph.online domain renewal & deployment status
+- [ ] Interview Lab UI fix plan execution (see `interview-lab-ui-fix-plan.md` redirect note)
+- [ ] August content calendar execution
+- [ ] GA4 + Google Search Console verification on production
+- [ ] Update LinkedIn follower count in marketing/MARKETING-STRATEGY.md
+- [ ] Confirm amph-v2-greenfield production-hardening PR/commit totals
 
 ---
 
-**Usage:**
-- Add tasks here during planning sessions
-- Move to Kanban "Ready" column when groomed and prioritized
-- Track completion in Kanban "Done" column
+*This file is preserved as a pointer. For real-time task state, use GitHub Issues.*