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facebookexperimental / Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

econometrics hyperparameter-optimization ridge-regression evolutionary-algorithm mmm marketing-science marketing-mix-modeling marketing-mix-modelling adstocking cost-response-curve budget-allocation gradient-based-optimisation

Updated Jan 26, 2026
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nitinjosephrepo / Marketing-Mix-Modeling-MMM-Using-Robyn

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A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results

mmm marketing-science marketing-mix-modeling facebook-prophet nevergrad adstocking