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direct-banking

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api-evangelist / simplii-financial

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Simplii Financial is the no-fee direct banking brand of the Canadian Imperial Bank of Commerce (CIBC), one of Canada's Big Six Schedule I domestic banks. Launched November 1, 2017, Simplii succeeded CIBC's two-decade President's Choice Financial (PC Financial) co-venture with Loblaws, migrating roughly two million accounts to the new brand.

canada banking financial-services cibc data-aggregation digital-bank apis-json consumer-driven-banking big-six direct-banking
  • Updated Aug 4, 2026

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