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psychographics

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A KNIME-based machine learning workflow for psychographic customer segmentation using the K-Means clustering algorithm. This project analyzes survey-based consumer behavior data, groups similar customers into clusters, and generates cluster labels and centroid summaries to support marketing analytics, customer profiling,and business decision-making

  • Updated May 13, 2026

Implementation of AI models to investigate the influence of gender and personality traits on occupational choice, utilizing Machine Learning and Natural Language Processing (NLP) on public Twitter data. Thesis published in the Padua Archive at the link https://hdl.handle.net/20.500.12608/50233

  • Updated Apr 13, 2025
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