The most human mental health brand in the world.
We make mental health easier by giving you the softest possible first step: a plush you can hold, that opens an app that meets you where you are — before you're ready for anything harder.
Live now at chubiez.app (pre-launch iteration) → bemellou.com at launch Launching: May 28, 2026 · 800+ on the waitlist · $6K organic pre-launch revenue
Of the billion people with mental-health issues, only 1 in 14 ever does anything about it. The other 13 scroll, vent, push through.
Bemellou is built for those 13 — the people who won't book therapy, won't download Calm, won't admit they need anything. The plush is the soft entry point: no appointment, no explaining yourself, no decision. The app is what's behind the door.
We're not a therapy platform. We're not crisis care. We're a community-rooted wellness brand built on the belief that you were never broken to begin with.
Six in-production internal tools across acquisition, research, ops, and the product itself. Most code lives in private repos — strategy is part of our edge — but the surfaces are visible.
| Repo | Status | What it does |
|---|---|---|
bemellou |
public | Org overview |
bemellou-app |
internal | The product. Live at chubiez.app. React + TypeScript + Vite + Capacitor for iOS + Android |
bemellou-engine |
internal | Acquisition + research engine. Drafts replies behind a manual approval gate. Aggregates topic signal into research |
bemellou-funding-bot |
internal | Surfaces accelerators, fellowships, grants, competitions for early-stage consumer wellness |
bemellou-youtube-finder |
public | YouTube creator discovery + qualification |
bemellou-uni-pipeline |
public | University partnership tracker |
bemellou-command-center |
public | Internal ops dashboard |
press-kit |
public | Logos, product photos, brand colors |
jobs |
public | Open roles. We're hiring. |
A small team using AI agents as multipliers. The CEO writes specifications; agents ship code. The internal tools above were each built by one person directing one or more AI coding agents (Claude Code, Cursor, OpenHands). The app — three weeks, zero prior coding experience.
The model is fast — but only if your specs don't fall apart when the agent reads them.
We keep the strategic layer — prompts, configurations, methodology — internal. What we share publicly is what we are, not how we get there.
Five founders + one clinical lead, building from Northwestern's The Garage and remote across Chicago, Caracas, Madrid, and Miami.
- Rodrigo Arismendi — CEO & CTO. NU '29, Math + Econ, GPA 3.96. (@roarismendio-jpg)
- Jose Loreto Arismendi — CSO. Founder of Black Forest Supplements ($25M+ revenue).
- Joseito (Jose Nunez) — COO
- Eugenia Torbar — CMO
- Juan Bautista Arismendi — CFO
- Esther — Head of Clinical Experience
- Live → chubiez.app
- Site → bemellou.com
- Press / partners → press-kit
- Hiring → jobs
- Reach out → rodrigo@chubiez.com (Bemellou domain transition in progress)