Open press kit for Bemellou. Logos, product photos, founder photos, brand colors, one-liners.
If you're a journalist, partner, retailer, investor, or community member who needs Bemellou assets, take what you need. If something's missing, open an issue.
Bemellou is the most human mental health brand in the world. We sell plush toys that act as the soft, low-friction first step into mental wellness. Each plush unlocks our app — courses, tools, a community, and live sessions with psychologists.
We're not a therapy platform. We're not crisis care. We're a wellness brand built for the 13 of every 14 people with mental-health issues who never seek help.
Launching: May 28, 2026 Headquarters: Evanston, Illinois (Northwestern's The Garage) Team: 5 founders + clinical lead
- 800+ on the waitlist (May 2026)
- $6,000+ in organic pre-launch sales
- App live in App Store + Google Play (free with plush; premium tiers post-launch)
- iOS + Android via Capacitor; React + TypeScript codebase
- Built by founders who use AI agents as multipliers
- Rodrigo Arismendi · Co-founder, CEO & CTO. Northwestern Class of 2029, Math + Econ. Previously Head of Influencer Marketing at Black Forest Supplements (joined at $20K rev → $3M+ over 18 months).
- Jose Loreto Arismendi · Co-founder, CSO. Co-founder of Black Forest Supplements ($25M+ revenue).
- Joseito (Jose Nunez) · Co-founder, COO. Growth + content.
- Eugenia Torbar · Co-founder, CMO. Brand + design.
- Juan Bautista Arismendi · Co-founder, CFO. Amazon + finance.
- Esther · Head of Clinical Experience.
| Asset | Folder |
|---|---|
| Logo (SVG, PNG) | /logo |
| Plush product photos | /product |
| Founder photos | /founders |
| App screenshots | /app |
| Brand colors + fonts | brand-guide.md |
⚠️ This repo is being populated as we approach launch. If something's missing, pingrodrigo@chubiez.com.
When writing about Bemellou, please use:
- "the most human mental health brand in the world" — primary descriptor
- "plush toys that unlock an app" — product line
- "the soft, low-friction first step into mental wellness" — positioning
- "you were never broken to begin with" — brand belief
Please don't describe Bemellou as:
- "a therapy app" — we're not therapy
- "a meditation app" — we're not meditation
- "AI-powered therapy" — the app has live human psychologists; we're not chatbot therapy
- General → rodrigo@chubiez.com
- Press → rodrigo@chubiez.com
- Partnerships → rodrigo@chubiez.com
(Bemellou domain transition in progress; new addresses live by launch.)